It takes just 20-30 seconds for an experienced recruiter to read a resume – OK, not read exactly – but scan in enough detail to make a decision on whether or not to read further. In a crowded job market, recruiters notice ‘stand-out’ applications. This means it must be easy to read and contain information that identifies you as an ideal candidate! Here’s some tips to secure a place on that all important shortlist:
- Make it Relevant – highlight relevant work experience and success. If you’ve worked in a completely different role for the past five years, but have highly relevant experience prior to that – call it ‘relevant’ experience and put it up front. If your resume doesn’t immediately and clearly establish your relevant experience and highlight what you’ve achieved for your employer, it may be ignored.
- Address the Must Haves – many recruiters discard applications that don’t meet their list of ‘must haves’. Read the job ad and/or position description carefully and figure out what these might be. Ensure all the requirements you meet are addressed – so the recruiter sees how your experience/skills match the ‘must haves’ for this role.
- Don’t Leave Questions Unanswered – if a recruiter has too many questions, your application may get overlooked. Fill gaps in your history – if you took time off to study or travel – say so. If you worked for a small company that isn’t well known – explain what they do. Don’t just include the years as start and finish dates – e.g. if you write 2011-2012 you could have worked there for two months or two years – be more specific. If you’re currently studying – state when you expect to graduate.
- Cover Letter – include a personal cover letter addressing the core requirements of the position. Highlight why you’re an ideal candidate early in the letter and make the recruiter want to read your resume in more detail.
- Be Realistic – If you’re applying for a senior manager’s role, leading a large team of managers and you’ve never even led a team – your application may be ignored. There can be exceptions to this, but if you need a certain level of experience or qualification that you just don’t have – recognise you might be aiming too high.
- Make it Easy to Read – use bullet points, sections, headings, achievements and white space to make your application appealing. Don’t be tempted to make it too fancy – clear and concise language, no jargon, and a simple but contemporary format is the way to go.
- Proofread Your Application – and get someone else to do so as well – correct any spelling and grammatical errors, fix poor formatting, shorten parts that ramble. Ensure your application is cohesive, clear, concise and accurate – and conveys why you’re an ideal fit for the role.
Remember, it takes many recruiters just 20-30 seconds to decide whether to read your application in more detail, so give them every reason to do so. Make your application stand out by highlighting your relevant skills and experience and providing a taste of the benefits you’ve achieved for previous employers.
If you would like assistance from a professional resume writer with putting together an application that helps get you shortlisted for more jobs, please see our CV and Resume, Cover Letter and Selection Criteria writing services.
To succeed in today’s competitive job market, you need to tap into both the advertised and unadvertised job markets. You need a comprehensive strategy that helps you find and connect with recruiters and employers, combined with a tailored, targeted approach that makes you stand out from other candidates. It’s particularly important to build your online presence, protect your personal brand, network with others, and market yourself effectively. If you’re not achieving interviews, you might need to rethink your approach and develop a comprehensive job search strategy….
Identify Job Search Websites: in addition to SEEK, MyCareer and CareerOne, there are other niche job search websites. Do a Google search to identify relevant recruitment agencies, professional associations, university career websites, niche job search websites, industry journals, and the LinkedIn Job Directory. Sign up for automated alerts if the option is available and create a dedicated favourites folder for reference.
Identify Recruiters: perform a search for your particular role on popular job search sites and identify common recruiters. Add the sites to your favourites folder and make a note of the consultants.
Evaluate Your Resume: how many applications have you sent off and how many interviews have you secured? If it’s not many, what might be the problem? Perhaps you need to revamp your Resume and/or application process. Think about asking someone in your industry to review it and provide feedback, or consider getting a professional involved.
Use LinkedIn: recruiters review LinkedIn Profiles and you can easily be found, so make sure it’s up to date with relevant information and keywords, as well as a current, professional photo. Add in as much detail as you can including additional sections such as qualifications, certifications, courses, memberships, interests etc. It provides a more comprehensive view of you, as well as additional opportunities to connect with others. Use LinkedIn to research recruitment consultants and HR managers from companies you’d like to target. Join relevant groups, follow companies you’d like to work for, and connect with others in your industry.
Customise Each Application: write a customised cover letter for every job you apply for making sure to address as many ‘job requirements’ as you can.
Build Your Online Presence: there are many ways to do this including LinkedIn (discussed above); writing a blog; developing your own website; creating a Facebook page, Twitter account, or Youtube videos. This is especially important if you are looking for contract/freelance work.
Check Your Settings: some employers look up candidate’s social media pages as part of their screening process, so make sure your privacy settings for social media sites are set to an appropriate level and ensure personal photos, timelines, tweets etc. are not generally visible.
Access the Hidden Job Market: a large percentage of available jobs are never advertised so this is an important part of your job search strategy. Connect with some of the recruiters you identified via LinkedIn. Develop a standard pitch as to why you want to connect and what you can offer. Think about specific companies you’d like to work for then research their website careers page and follow them on social media. Network with others in your industry, join suitable LinkedIn Groups and make active contributions to help build your profile.
Network: think about who you know and who you might be able to connect with. Let your network know you are seeking new opportunities. Remember there are many different ways to connect with your network so use them all – phone calls, emails, Facebook, LinkedIn, face to face and online networking groups etc. Find relevant professional associations and networking groups – attend seminars and connect with people in your industry.
Stay In Touch: once you’ve identified relevant job sites, recruiters, companies, etc. it is important to regularly follow up.
A customised job search strategy is your blueprint for success. Remember, there are many aspects to securing your next opportunity and if you’re finding it tough at the moment – you’re not alone. That doesn’t mean that you can’t achieve success – you just need to take some time to develop a winning job search strategy.
If you would like help from a Career Coach to develop a Job Search Strategy tailored to your target role/industry, please see our Job Search Coaching services.
The time following a redundancy can be tough, with all kinds of emotions stirred up including disappointment, anger, resentment, shame, anxiety, and uncertainty which can lead to reduced confidence. Despite this, it’s important to maintain a positive attitude while searching for your next job.
Here are our top 10 tips for minimising the pain:
- Accept the loss and move on. Acknowledging feelings of loss may help initially, however the sooner you let go, the better. Redundancies are business decisions, so accept that it is out of your control and try not to take it personally.
- Encourage positive thoughts. When faced with challenges, we can be prone to negativity. Accept this natural emotion, then try to encourage positivity by engaging in activities that help you think clearly and optimistically.
- Start talking to people. The sooner you start networking, the better. If you’re not on LinkedIn, now is a great time to create a profile. Invite colleagues to connect and let them know you are seeking new opportunities.
- Get your finances in order. Depending on your financial situation, you may need to seek financial advice or talk to your bank about loans. Do this quickly, so you have one less thing to worry about.
- Maintain a routine. Treat Monday to Friday like a working week. Dress like you are leaving the house and establish a schedule. Aim to complete some job search tasks every day – these might include networking with old colleagues, searching for jobs online, talking to recruitment agencies, polishing your resume or working on your interview skills.
- Think about your future. Ask yourself if you are in the right career. Is your market in good shape? Think about whether you could undertake study or work towards diversifying your skills.
- Seek professional help. Career Consultants provide independent advice and up-to-date information on current job markets. They can help with career transition by advising how to position yourself in the market, identify job opportunities and present yourself effectively to employers. They’ll also help boost confidence and ease some of the anxiety.
- Polish your Resume. Revamp your resume or enlist a professional to prepare a resume and cover letter for you. If you’re applying for government positions, you may need assistance preparing Selection Criteria. Having a professional document you feel proud to send out will also help boost your confidence.
- Start looking for a new job. As quickly as possible, think about what your perfect job looks like. Research job sites and the careers sections on individual company’s websites. Meet with recruitment companies, and talk to colleagues about who you could approach for assistance. Then start applying!
- Practice your interview skills. You could enlist a professional or simply think about the types of questions that may be asked in an interview situation. Devise your perfect answers, and practice responding so you feel more confident and prepared.
The period following a redundancy can be stressful, however it is important to look to the future. By all means, take some time out, but try to begin your job search quickly. This will allow you time to achieve the perfect role, rather than becoming desperate and needing to take the first thing that comes along.
If you are struggling following a redundancy, please see our career coaching services. If you are interested in getting assistance from a professional resume writer to prepare a winning cover letter and resume for your next job application, please see our Resume Writing Services. We also offer Outplacement Services to organisations looking to support their employees through redundancy.
While we know many people go through the process, it’s difficult to estimate how common changing careers is, or in fact, how many careers, on average we go through during our lifetime. A job for life is a thing of the past, however changing careers is still a daunting thought for many people. If you’re feeling like you need a change but you’re not sure where to start, follow this step by step plan to get you moving in the right direction.
- STEP 1 – Why – think about why you want a career change – is it really your career you need to change or is it just your job that doesn’t satisfy you? Often people are good at what they do, but the company they work for is not a good fit. It’s important to understand where your issues lie before embarking on a full career change. If it’s the job you dislike, then perhaps a similar job in a different industry or environment would make you happier. If you dislike certain aspects of your job, there might be an opportunity to diversify and take on a role with slightly different responsibilities.
- STEP 2 – What – once you have decided that you do want to change careers, you need to think about what direction you’d like to pursue. If you have no idea, you should think about what you enjoy doing as well as what you’re good at. List your current skills, and think about how you might be able to transfer those to a different area. Many people who come to us for career counselling don’t know what direction they want to head in. They want advice or confirmation that their interest in changing careers is valid and ideas on what direction to take. At this point, it’s important to involve other people – professionals, family, work colleagues you can trust – to help you clarify direction. You could also consider taking a career assessment to better understand your interests, values and personality and help you narrow down your choices.
- STEP 3 – How – from the overview you’ve developed, look at how you can make a change. Research different careers and highlight areas that best suit you and your interests. There are several online resources that might help here. Once you’ve narrowed down your options again, look at job search sites like Seek and MyCareer and identify what experience, knowledge, skills and qualifications you need to succeed.
- STEP 4 – When – start making a plan. You may have a lot to consider before deciding when to make your transition, including financial, family and study considerations. If you need to study, research providers and decide whether you can complete some study part-time while still working. Find out if there is an opportunity for volunteer work to help gain experience. Make a plan that will get you to where you need to be.
Changing careers can be a very rewarding experience, but will probably require strong commitment and activity from you. It may involve a lot of hard work – especially if you have to undertake additional training or study to achieve a required qualification. Take into consideration all the points mentioned above and start planning for a successful career change today.
If you would like assistance from a Career Coach with identifying areas for a career change, see our career counselling services. If you’re interested in discovering your personality type, see our Myers Briggs personality testing.
So you are in job application mode – you’ve created the perfect Resume and Cover Letter and applied for several positions. What next? As part of your job search, you should be preparing yourself for the interview process. Preparation ensures you appear professional and polished to the recruiter, but it also builds your confidence and helps overcome any nerves you might be feeling.
Here’s 5 things to do to help increase your success rate:
1. Prepare for a phone interview – this could happen at any time. Recruiters often make an initial call to screen candidates. Rather than feeling flustered and under pressure, be prepared. Keep a copy of your resume handy, together with a list of jobs you’ve applied for. Go one step further and keep a copy of specific job ads and/or position descriptions, highlighting areas you address well. In an initial phone interview, the recruiter may ask why you’re interested in the role and request you provide some detail about your background. Try to be relevant – hit on a couple of key points that highlight your suitability for this specific role.
2. Appear organised and professional. For the physical interview, dress neatly and appropriate to the company. It’s a good idea to take a copy of your resume, the position description, a pen and note paper. Don’t be afraid to take notes and ask questions during the interview. Asking questions is the perfect opportunity to find out more about the role and the company, as well as providing a chance to highlight your interest in the role and stand out to the recruiter. By researching the company beforehand and preparing a list of relevant questions, you’ll appear professional, prepared and organised – all positives for a potential employer.
3. Be punctual – plan to arrive 15-20 minutes early just in case you have any last minute problems. Research transport/parking prior to the day so you know how long it will take to get there! Punctuality says a lot about your general attitude and arriving a little early gives you the chance to calm your nerves and ensure you are not flustered and rushed when entering the interview.
4. Get over your fear of talking about yourself – be prepared to answer questions about yourself. The interview is about you and your suitability for the role. Brainstorm strengths, weaknesses and accomplishments prior to the interview, and think about examples you can talk about that might demonstrate how you’ve handled different work situations.
5. Research the company and role – take some time to look over the company’s website, social media pages, annual reports, newspaper articles, and anything else you can find. When asked what you know about the company – avoid a blank stare response! Get your hands on the position description and think about the types of questions that might be asked. Knowing a bit about the company and/or the role in advance will help you look proactive and well suited to the role.
Remember that the interview is an important part of the job application process. It is your chance to really stand out from other candidates and show why you’d be ideal for the role. In terms of the interview – a little preparation goes a long way.
If you are interested in getting assistance from an Interview Coach to help you prepare for your next interview, please see our Interview Coaching and Interview Training Services.
Asking questions in an interview provides an opportunity to find out more about the role and the company, but it also gives you the opportunity to showcase your interest and stand out to the interviewer.
In most interviews, you will be asked if you have any questions. Asking no questions can be viewed in a negative light, so you need to come prepared. You can take a notebook containing questions into the interview if you need to. In fact some recruiters I’ve spoken to like candidates to bring notes to an interview (as well as take notes during the interview). Being equipped like this shows commitment, preparation and organisation skills – all positives for a potential employer.
Don’t worry if your prepared questions get answered during the course of the interview, just say something along the lines of “I did have a list of questions prepared, but thanks very much because you’ve answered all of them. I was interested to hear you talk about XYZ though, so can you tell me a little bit more about the impact that has on this role.”
In terms of the types of questions to ask, it really depends on the role and the company. Make sure you research the company and its competitors otherwise you may come across as uninterested. You may get asked “What do you know about us” or something along those lines, so researching for relevant questions will help you prepare an answer for that question as well.
In terms of your specific questions, view it as an opportunity to find out as much as you can about the company and role. Interviews are two way processes – it’s as much about you deciding if the role is right for you, as it is about the employer deciding if you are right for them. Some ideas to get you started:
- Show Interest: Do your homework and find out about the company. Devise question(s) that relate to recent news or events. Start your question by saying “I read about XYZ and wanted to find out more.”
- Training & Development: Ask about the company’s policy on training, development, workshops, seminars, conferences etc.
- Strategic Plans: Ask about the company’s strategic plan, or better yet, have some idea from your research, and ask how it fits with this role/department.
- Structure: Ask why the person is leaving the role OR for a newly created role, where has the work come from?
- Performance Review: Ask about performance review processes, and whether there are any KPIs/targets upon which the role is evaluated. Find out what the role expectations are for the first 6 or 12 months.
- Next Steps: Ask what will happen next, how long the decision is likely to take and whether you might be required for another interview.
I would strongly suggest not focusing your questions on benefits or hours but rather discuss the company, its strategic focus, general direction and/or competitive environment – and how that impacts the role you are applying for.
Remember, you should try to ask at least a few questions to show that you’ve come prepared and you are interested in the role and company. Listen carefully to the interviewer’s answer(s) and, if possible, devise further question(s) in order to expand.
If you are interested in getting help from an Interview Coach to help increase your success rate at interviews, please see our interview training and interview coaching services.
As a professional resume writer, I am often asked this question from clients. My experience indicates that many employers will not even consider candidates who do not include a cover letter with their application – it’s your chance to stand out from other applicants – so the answer is always a resounding YES!
Many clients come to us requesting a ‘general’ cover letter that addresses a variety of roles they would like to apply for in the future. Whilst this can be achieved, I can’t stress enough the importance of specifically targeting your cover letter to individual roles. I always advise clients to modify their cover letter to specifically suit each role they apply for and never just reuse the same letter.
It’s important that the recruiter immediately identifies with you as someone who could do their job well. This means you need to spend some time analysing the role you are applying for and matching the requirements to your own skills and experience.
Follow these simple steps, and you’ll be well on your way to making it to the top of the recruiter’s pile:
- Be Succinct – clearly and briefly (no more than one A4 page) highlight why you are an ideal candidate. Do take care not to be too brief though. Don’t simply state that you think you’d be great in the role and refer the recruiter to your attached resume. Provide an overview of your background, summarise the relevant parts of your resume, and identify yourself as perfect for the role.
- Cross Match Your Skills – Sit down with the job ad and/or position description and go through it in detail – work out where your strengths lie. Make notes on all the areas you’d like to focus on. Your cover letter should highlight applicable skills, experiences, qualifications, achievements, projects and general knowledge, then demonstrate (again briefly) how they match the specific requirements of the role.
- Add Value – Take the time to do some research into the company and mention why you would like to work for them – highlight similar roles you’ve held or companies you’ve worked for and how that experience might help you succeed in this role. Make sure you mention relevant achievements or projects.
- Request Contact – Always ensure your contact details are prominent on the cover letter and ask for an opportunity to discuss your experience / background further. Make sure you include your email address and mobile phone number at a minimum.
Don’t mention anything in the cover letter that isn’t mentioned in your resume and focus on ‘what’s in it for them’ – the employer needs to feel compelled to shortlist you for the job – so give them a reason to do so. Good luck!
If you are interested in getting assistance from a professional CV Writer to prepare a winning cover letter for your next job application, please see our CV Writing Services.
Many job seekers come to us unsure about whether or not they need a LinkedIn profile. The fact is, many recruiters and employers now use LinkedIn extensively to source candidates. This includes advertising positions on LinkedIn as well as conducting proactive searches to find passive candidates. As well, many roles don’t even make it to recruiters with LinkedIn networks fulfilling them before they’re even advertised.
LinkedIn is not just useful when searching for a new job – when you join LinkedIn, you’re also gaining access to people, news, updates, and insights that will help you advance your career. You can exchange ideas with others in your industry and easily stay in touch with past colleagues and clients.
Since LinkedIn is the world’s largest professional network with over 200 million members around the world and more than 3 million members in Australia, we think it’s vital for candidates to have a strong profile written with relevant keywords in mind. Your LinkedIn profile needs to be easy to find by recruiters and interesting enough to get noticed by people within your immediate and extended network.
If you don’t have a profile yet, I suggest you join up. Try to complete as much information as you can – at a minimum ensure you have the following:
- a photo – professional head and shoulders shot;
- headline – use all the available characters to create your own personal brand;
- summary – focus on who you are, what you do, key strengths, and what you offer employers;
- education – include everything to provide more opportunities for connections;
- roles – include as many as you can – again this provides opportunities for connections (as well as recommendations) – include specific detail for roles covering at least the past 10 years; and
- skills & expertise – think broad here and include everything you want to be known for.
A few tips to get you started:
- If you’re looking for a new job, use a personal email address to sign up.
- Aim to achieve and maintain an ‘All Star strength’ profile – see the ‘profile strength meter’ on the right side of your profile for more information.
- Invite contacts to join your network – don’t be afraid to contact all your current and previous colleagues, managers, clients, classmates, friends etc. across all your business networks.
- Ask for recommendation(s) for every role held.
- Follow companies that interest you.
- Always keep your profile up to date.
There’s a whole raft of additional information that can be included in your LinkedIn Profile which is where you can start to add significant value. Join groups and interact with them, add interests, projects you’ve worked on, courses/certifications you’ve achieved, awards you’ve received, language skills, publications you’ve contributed to, articles you’ve written, and information on volunteering and causes where appropriate.
Remember, LinkedIn profiles are different to resumes. The content should be more general, concise and web-friendly. LinkedIn is your opportunity to create your own personal brand, so don’t be afraid to inject some personality.
If you need assistance from a professional LinkedIn Profile Writer to help you create a keyword optimised profile that highlights your strengths and achievements and sets you apart from your competitors, please see our LinkedIn Profile Writing Services.
Selection criteria need not be feared, but it is worth investing some time and effort to prepare winning responses that help get you noticed. It can be easy to get carried away with irrelevant facts, or worse, not provide enough detail to showcase your ability and experience to the selection panel.
When addressing selection criteria, it’s very important to understand some of the common words used:
- demonstrated capacity
- proven ability
- knowledge of
All these words are asking for a different view of you and it’s vital that you read the selection criteria carefully then provide the specific information requested. Also, you should respond to each criterion individually, unless the application states otherwise.
When preparing your responses, the most important aspect is providing appropriate evidence or proof. It is essential that you take the time to think about specific, relevant examples from past work or other experience where you can demonstrate how your ability, skills, experience or knowledge helps you meet the criterion.
This is where the STAR (Situation, Task, Action, Result) model comes into play. By thinking about your example in the context of STAR you can formulate a clear and concise answer. Use these points to brainstorm potential examples:
- Situation – What was the circumstance, situation or setting you found yourself in?
- Task – What was your role?
- Action – What did you do and how did you do it?
- Result – What did you achieve? What was the outcome and, if possible, how does it relate to the position you are applying for?
Once you have decided which examples to use, you need to craft your response. Be clear and concise – don’t confuse the reader and don’t skimp on detail. Remember to take into account any specified word count or page limits – make sure you stick to these or risk your application being culled before it’s even read. Prepare a brief introduction that sets the scene before referencing the example to support your claim. This is the most important part of your response and must be written with strong and positive language. The example should preferably be recent – and not older than five years if possible. Pay attention to the language used in the criterion to ensure you address specifically what’s being asked – remember there is a difference between phrases like ‘knowledge of’ and ‘demonstrated capacity’.
Of course, it goes without saying that you should also triple check your document for spelling, grammatical and punctuation errors since this is often another way of culling responses.
Most importantly – be honest – your responses should reflect your role without exaggeration or ambiguity. And remember, this is a process that requires time and effort – don’t leave it until the last minute and you will be more likely to succeed.
If you would like assistance from a professional resume writer with preparing selection criteria for a job application, please see our Resume Writing Services.
For many people, asking for a salary increase can be difficult, especially in these turbulent times, however with a bit of preparation you’ll be well on your way to success. Here’s my tips:
Planning is key and requires forward thinking throughout the year. Take some time to build your evidence. Think creatively here – it’s not just about the everyday. Meeting targets and KPIs is not ‘value add’. You need to put yourself in your boss’ shoes for a minute and consider what’s going to be of most value to them.
It does help if you have tangible achievements, however it’s not always necessary. Think about projects you’ve contributed to, collaboration with other team members, extra tasks or responsibilities you’ve taken on, new processes you’ve initiated, customer accolades received or major deadlines met. Think about things you did that made you feel proud. In your day to day work, try to go above and beyond what’s expected of you some of the time. And remember to keep notes and records of all your achievements, savings, accolades and commendations.
Understand the process within your organisation and be prepared. Policies around performance reviews and salary increases vary from organisation to organisation. Many are closely aligned and others are not. Some employers give salary increases to those who ask and others have a very formal process to review everyone’s salary within a specific timeframe. There are also factors outside of your control that may impact on whether or not you receive an increase. They include things like current economic stability, competitor influences and how well the business has performed.
You should also look at the strength of the market and research how difficult (or easy) you would be to replace. Think about your unique skills and abilities that might make you irreplaceable. Ascertain what your value is on the open market by researching job sites and salary surveys, asking industry associations, talking with recruitment consultants or friends in similar roles.
Combine this information with your record of achievements and contributions and if need be prepare a written document. Organise to meet with your boss and, if possible, try to do so at a time that coincides with the completion of a big project or another positive situation.
The last and all important stage. Again, put yourself in your boss’ shoes and ask yourself “Why do I deserve a salary increase?”. Have a clear idea of what you’re looking for and ask for it – remember your evidence and keep it clear and succinct. Don’t expect too much, don’t plead and don’t become confrontational. Also, make sure it’s the right time – manage your boss’ emotions and don’t try to do this if he/she is stressed or under pressure. You can have the best plan in the world, but if you try to impact your boss when they’re not receptive, you will fail.
Remember to be open minded – there are rewards other than money such as training, education, representation on a major project, increased responsibilities that will expose you to new skills (and make you more marketable), flexible work conditions, improved equipment, or if all else fails, try to agree another review/discussion in three months time. Good Luck!
For career advice and interview coaching on how to negotiate your remuneration package in job interviews, please see our Interview Training services.
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