Is the job-interview process changing?

Article by Belinda Fuller

Is the job interview process changing?Traditional job-interview approaches can be a poor predictor of actual performance, according to some studies – so is the process set to change? From virtual reality to job auditions to a bigger focus on soft skills, find out which interview techniques are rising in popularity and what the future of job interviews looks like.

The way organisations find and hire employees is constantly evolving – it looks very different today from how it looked 10 years ago. Most global companies regularly explore new approaches, with changes in recent years mostly thanks to technology. While most recruiters agree that the traditional face-to-face job-interview process is still an essential part of recruitment, some say there’s a general bias problem that can favour charismatic interviewees. After all, some people are naturally better at selling themselves – they’re more articulate, engaging and confident – but that doesn’t necessarily mean they’re the best person for the role.

Here are five job-interview trends that are being seen more frequently and are helping to shape the future of the job interview:

  • Soft-skills assessments: Personality profile tests have been used by recruiters for years. What’s emerging now are other tests that measure attitudes, people skills, social skills, emotional and/or social intelligence and other desired qualities. Candidates can complete these tests online before other evaluations, which means companies can assess larger numbers of candidates faster. Employers can also create an ideal employee profile based on high-performing current employees, then use that to assess and rank new candidates. These comprehensive tests reduce bias while providing a more realistic view of a candidate’s personality than a recruiter can get from a traditional interview.
  • Job auditions: This involves throwing candidates into their potential future work environment to assess how they’ll actually perform in the job. Job auditions can be conducted in different ways – one full day of work, multi-week trial periods, talent identification events – but the goal is the same. They help companies better understand candidates’ skills and traits in real-world situations relevant to the job they’ll be performing. It’s also a great way for the candidate to assess the culture and potential fit of the organisation.
  • Casual meetings: These aren’t especially new but they’re rising in popularity. Casual settings put people at ease and many recruiters believe they provide a more realistic snapshot of a candidate’s personality than traditional interviews. For example, watching how candidates interact with waitstaff or assessing how they react to situations around them can paint a much truer picture of personality, tolerance, resilience and ability to handle problems.
  • Virtual reality (VR): While relatively new technology, VR is being used across many areas of business, including recruitment. Companies use VR to measure skills, showcase their culture and appeal to younger talent. For example, Commonwealth Bank of Australia (CBA) created a Virtual Reality Career Experience that allowed candidates to get a feel for the types of projects employees worked on. It also enabled CBA to assess candidate skills. Showcased at university careers expos, it presented candidates with various challenges that required them to make decisions, all with corresponding benefits and consequences. It proved so popular that CBA created a virtual reality app and released it to the world. The British Army has also used VR to allow candidates to experience four scenarios: tank driving, parachuting, mountaineering and combat training. After testing it at various events, they saw a 66% increase in recruitment applications.
  • Video interviews: These have been around for some time, but with video conferencing, ‘on-demand’ and ‘one-way’ video now more widespread, more recruiters are using them. The benefits are obvious: it’s more convenient and creates more familiarity than a phone call; it lets busy passive candidates record at their convenience; it allows anxious candidates to settle their nerves in a familiar environment; it’s more efficient for recruiters to review larger numbers of candidates; and it lets recruiters easily screen remote talent. Video interviews are particularly useful for roles where communication and presentation are crucial, such as sales or account management. For example, KPMG Australia now uses one-way video interviews to more effectively screen large numbers of graduates for client-facing roles.

The job-interview process is changing, thanks to new approaches that help organisations get to know candidates better, measure skills more objectively and make better hiring decisions. But these trends don’t just benefit employers. They also mean you’re more likely to be hired into a job you really want and that you’re highly suited to. It’s a win-win. Are you ready for the job interview of the future?

If you’d like some help preparing for a job interview, so you can build your confidence and increase your success rate, take a look at our Interview Training and Coaching Services.