Applying for a job these days usually involves sending your resume electronically, which may then be processed using an applicant tracking system. Recruiters and organisations are also increasingly using LinkedIn to recruit. This means that using keywords is an essential part of getting your application seen and demonstrating that you’re the best person for the role. Here’s how to identify the right keywords and use them effectively so you can get the job you want.
A high percentage of resumes are now scanned using applicant tracking systems (ATS), which means your resume may not even be seen by human eyes – unless it makes it through the initial round of scanning. More organisations are also using LinkedIn to find candidates. That means you need to use the right keywords in your resume, online profile and other content if you want your application to be seen.
A keyword is simply a specific word, set of words or phrase that relates to or describes a job, skill or experience. They can be general or specific – for example, ‘general manager’, ‘administrative assistant’, ‘report writing skills’ and ‘agile software development’ are keywords that a recruiter might use to search for candidates.
Regardless of the job you’re applying for, there are some common principles for selecting and using keywords effectively. Here are our top tips.
- Your name: Use your full name and ensure your online profile is consistent with your resume and other application documents. For example, if your resume says Greg Smith but your LinkedIn profile says Gregory C Smith, you’ve made it difficult for a recruiter to connect the two. There’s no need to include your full birth name if that’s not your preferred name. While we don’t recommend using nicknames, we do advise shortening (for example, Christopher to Chris) if that’s how you’re known in the workplace.
- Job title: Recruiters need candidates with experience that matches the role requirements. To get noticed, you should include your target job title. This doesn’t mean deceptively changing previous job titles, but simply tweaking title(s) to better describe what you did. With many of today’s organisations opting for more ‘interesting’ titles for employees, it can result in the title not necessarily articulating what you do (think ‘Director of First Impressions’ versus ‘Receptionist’). A good solution can be to use a slash to include two titles – for example, ‘Receptionist / Director of First Impressions’ or ‘Senior Administrative Assistant / Executive Assistant’. This will help you get found regardless of which title is being searched.
- Qualifications: Include relevant education, licences and certifications with the organisation that conducted the training as well as the year you completed it. Always include study you’re currently undertaking (with an estimated completion date/year). And translate difficult-to-understand qualifications (or those gained overseas) into the commonly understood equivalent. There’s no need to include high school qualifications unless you’re a recent graduate with no other training or education.
- Skills: Include a succinct list of relevant skills and capabilities focused on those most frequently mentioned in the job ad. You should create a section in your resume called ‘Key skills and capabilities’ or similar, which could include up to 15 individual skills, if necessary. This helps a recruiter to match your strengths with the right opportunity. And it’s just as important for your online profile as your resume. According to LinkedIn, members with five or more skills listed are contacted (messaged) up to 33 times more by recruiters than other LinkedIn members, and receive up to 17 times more profile views.
- Location: Many recruiters check your location so it’s important to include a city and state on your resume. If you’re searching for a new role in another state, you could say ‘relocating to Queensland in June’ or something similar. It’s also important to include your location on your LinkedIn profile. According to LinkedIn, more than 30% of recruiters will use advanced search based on location, so omitting it will reduce your chances of being found.
- Industry: Be sure to use commonly used keywords in your industry, such as ‘sales’, ‘marketing’, ‘information technology’ and ‘customer service’ to describe your field and area(s) of expertise. For LinkedIn, select an industry and sub-classification from the ‘Edit Intro’ section to better define your focus.
- Seniority: If it’s not clear from your job titles, use words such as ‘graduate’, ‘mid-level’, ‘senior’, ‘executive’ or ‘C Suite’ to show the level of seniority of past roles you’ve held or people you’ve dealt with.
- Legislation and regulations: Many roles require an in-depth understanding of, or experience interpreting and applying, laws or regulations. If that’s the case for your role, include the names of these laws, acts, regulations and codes of conduct on your resume, including shortened and extended versions if possible. Including memberships of industry groups and specific licences can also demonstrate in-depth understanding of a specific area and provides another way to include relevant keywords.
- Jargon: Include industry jargon and technical terms that are relevant and appropriate to your expertise and future goals. This includes acronyms, with the full description in brackets the first time they appear, so both versions are included.
When preparing your application and online profile, think like a recruiter filling the job you want. How is that job described in job ads? What skills, capabilities, qualifications and tools are required? Decide on your keywords based on the categories we’ve listed above. Then incorporate those keywords logically into your content.
Avoid madly listing or repeating keywords – this is known as ‘keyword stuffing’ and applicant tracking systems can easily recognise it and may reject your application. But get your keywords right and you’ll be well on your way to your next great job.
Would you like help preparing a top-quality job application or LinkedIn profile that focuses on the right keywords? Our experienced writers can help you create a professional resume and LinkedIn profile designed to make employers sit up and take notice. To find out more, read about our Services.
We often tell our clients that job applications are like sales proposals and any good sales person knows how important tailoring is for success. If you’ve been applying for jobs unsuccessfully, taking a more tailored approach to preparing your application might be a good place to start.
While we always recommend that our clients write a customised cover letter for each role, working to tailor your entire application is often something relegated to the ‘too hard’ basket. The process of tailoring your resume and/or LinkedIn profile can sound time consuming, but we challenge you to take a good look at your application and ask yourself (as the recruiter) ‘what’s in it for me?’ Your job application should immediately highlight you as someone who can add value in the role. If it doesn’t do that, you’re not giving yourself the best opportunity to succeed.
Before we start with the tailoring process, we are assuming you have a great resume in place already – a document that highlights who you are, identifies your key skills, and shows the value you have added in previous roles. If you haven’t already done that, then focus on that step first – see our previous article How to Write a Resume – Top 10 Tips to get started. Then, follow these simple steps to tailor your application for success:
- Do your research: The first step is research. Read the job ad and identify exactly what’s required. Highlight specific skills or experience that seem important and make notes. If the company is advertising directly, view their website, search the company name and find out if there is any news or company activity that may impact the job. Writing just one sentence in your cover letter referencing a current situation, challenge or opportunity the company is facing could mean the difference between success and failure at this initial stage.
- Customise your career profile: We recommend including a good strong career profile as the first section in your resume. Your career profile should highlight what you bring to the role. It should clearly demonstrate your skills and past experience and highlight how they add value to an organisation. Most people see this section as fairly standard, however by customising the content to address specific individual job requirements, you’ll put yourself a step ahead. Make it personal, enthusiastic, passionate, easy to understand, and engaging – and clearly demonstrate to the recruiter how you’ll excel. This can also apply to your LinkedIn profile summary – we would take a similar approach to tailoring the content to ensure you’ve covered off the key skills and attributes required for the role. We don’t recommend doing this for every role, however if there is a role you’re applying for that mentions new or different skills (that you possess but aren’t covered effectively), you should work to incorporate them.
- Change your key capability list: Once you know the recruiter’s main priorities in terms of what they’re looking for in a candidate, you can customise your key capabilities to meet those needs. In its simplest form, this means re-ordering your ‘key capabilities and skills’. Get more involved by rewording those points and/or customising them to suit the role. Again, this also applies to LinkedIn so make sure you’ve covered off all the main areas within the ‘skills and endorsements’ section.
- Show your value: If a buyer can’t see the value in a product or service, they simply won’t buy it. Same goes for your job application. If you don’t offer the recruiter what they’re looking for, you won’t succeed. Your application needs to demonstrate to the recruiter how you are going to add value. This process is simple once you know their pain points because you can clearly demonstrate how you have the best solution. Again, customisation is important so spend time ensuring the content in your documents targets and addresses as many of the requirements of the role as you can. Use past successes and achievements to show how you’ve ‘added value’ in the past.
- Write a customised cover letter: We can’t stress enough how important this step is. Writing a customised cover letter is the simplest way for your application to stand out. If a recruiter receives 100 or so applications, how do you think they’re going to choose which ones to actually read in detail? Research has proven that you literally have seconds to make a good first impression. Preparing a cover letter that highlights your key skills, experiences and past achievements that are highly relevant to the role you are applying for increases your chances significantly of getting noticed.
- Change your job history order: This is not something we recommend doing unless absolutely necessary because it can confuse the reader. However, where we would recommend doing this is if you have highly relevant experience in your past work history, where your recent roles and experience are not at all relevant. In this case, we recommend applicants make a new section which is included upfront and entitled “Relevant Employment History” then list the relevant job history. You would then move your recent and other roles to a section called “Other Employment History”. This ensures the recruiter sees your ‘relevant’ experience first but the title of the section will give insight into why that experience is not recent.
Preparing a tailored application for every role you apply for is something you should strongly think about making time for. While it might sound time consuming, the reward far outweighs the effort. You’ll end up with an application that screams ‘look at me’ to the recruiter and that is exactly the position you want to be in!
Are you interested in tailoring your application for improved success? Would you like some assistance from a professional writer to prepare a winning resume for your next job application? If so, please see our Resume Writing Services and Job Search Coaching Services.
We’ve long held the belief that the cover letter is one of the most important parts of your application. It’s the best way for you to grab the attention of the recruiter, introduce yourself, showcase what you offer, and highlight why you’d be a great hire. But with research showing you have just seconds to make an impression, you’ve got to get it right!
A cover letter provides the best way to introduce yourself to a recruiter. You need to convey who you are, what you have to offer, and why you want the job – but many experts believe you have just 20-30 seconds to do so. This is the time it takes an experienced recruiter to scan your application in enough detail to make a decision about whether or not to read further. In a crowded job market, recruiters notice ‘stand-out’ applications. This means it must be attention grabbing – easy to read with information that identifies you as an ideal candidate. Here are our tips to ensure your next cover letter stands out:
- Tailor the content – while many candidates believe they can take a standard approach with their cover letter, this is not usually the case. Take notice of what the company is looking for by studying the job ad and/or position description. Customise your content to suit the role, cross-matching your applicable skills, experiences and qualifications to ensure everything you mention is highly relevant to the role.
- Show passion for the job and/or the industry you’re applying for. Anything that demonstrates a love for what you do or for what the company stands for will grab the recruiter’s attention.
- Talk about your love for the company – companies want to hire people who already know and love their brand. Ideally you want to incorporate some unique piece of company information into your letter – this could be a piece of current industry or company news and your opinion on it (so long as it’s not controversial or negative of course). It’s also perfectly okay to flatter. You could tell a short story about what attracted you to the company. Have you been a fan of the brand since you were a child? Has the product improved some aspect of your life? Have you dreamed of working there since XYZ? Stories bring everything to life – but keep them short, sharp and succinct – no one wants to read an essay.
- Emulate the company’s ‘voice’ – take note of industry buzzwords and specific language in the job ad and use them throughout your letter. By mirroring the same language in your letter, you can demonstrate you understand the company’s environment, industry and culture.
- Highlight successes – but make sure they’re relevant – the reality of the job search process is that it’s competitive. For most roles applied for, you’ll be competing with many other applicants. Usually, several of these applicants will be just as capable and/or qualified as you. A great way to grab attention is to highlight successes that demonstrate why you’d be an asset in the role. Focus on short stories that convey what you’ve done which have strong relevance to the new role. I like to list out the job requirements or repeat the bullet points that appear under ‘What you’ll need to succeed’ in the job ad – then provide short statements about what you bring for each one. If your background is extensive, start culling – only include examples that you think will interest the recruiter – those that showcase your skills, experience and accomplishments that directly relate to the role you’re applying for.
- Inject personality – or add some humour. This is a great way to make a recruiter smile, and therefore give you a better chance that they’ll remember you. Showing you bring the right experience and skillset to the role, as well as some personality is important – but be careful about trying to be too funny, informal, sassy, or quirky.
- Make it visually appealing – your cover letter should match your resume, with the same header, font and style. Use a modern template with a classic font and no clutter – something that looks professional and clean. Always save your documents to PDF format so there are no formatting issues when the recruiter opens it.
- Quantify examples – if you can, use numbers, percentages or specific results to demonstrate successful outcomes. Try not to make generalised statements about what you can do or have done – back these up with concrete examples.
Remember, it takes many recruiters just 20-30 seconds to decide whether to read your application in more detail, so give them every reason to do so. Make your application stand out by showing you’ve done your research! Talk about the company, the role, your love of everything about the industry – and highlight why you’d be an asset. Taking the time to really understand the role and explaining exactly why you want it will impress most recruiters.
If you would like assistance with writing an attention grabbing cover letter, please see our Customised Cover Letter and Resume Writing Services.
It’s about this time of year that people begin to think it’s too late to start applying for new roles. Even if you believe you won’t be able to secure a new role between now and the new year, there are things you can (and should) be doing over the festive season to help you gain a great head start come January. Whether you’ve been at it for a while, or are just starting your job search, keep it up during the holidays.
While it may be unlikely you’ll be offered a job between now and the new year, that doesn’t mean you should cease all activity. On the contrary, using this time could pay huge dividends down the track. Here’s our top five things you can do now to help your job search in the new year:
- Know what you want: Go through job search sites such as Seek and LinkedIn and search for specific titles, companies, industries and keywords. Play around with combinations and open your search out to other geographical locations or industries to expand results. While the market may be quiet and you might not find exactly what you’re looking for, there’s a strong chance that some positions will be a close match to what you’re after. Read the job ads closely and get a feel for what’s required. Doing this allows you to decide what’s important to include (and just as importantly exclude) from your application – as well as determining if you have any major gaps in your capabilities.
- Get organised: Today’s job market is not only competitive, it’s complicated. There are many avenues to tap into – including advertised and unadvertised job markets. Getting organised will help you to more efficiently find and apply for all the positions you may be suitable for. Set up automated job searches, identify relevant recruiters, update your application materials, polish your interview skills, use LinkedIn, check your social media settings, and think about who you could be networking with. Read our previous article Winning Job Search Strategies for detailed tips on developing a structured job search strategy.
- Update your materials: This includes your LinkedIn profile, Resume and Cover Letter. Many recruiters use LinkedIn to find suitable candidates, so it’s important to optimise your profile with keywords, so you can be found. Include comprehensive and up-to-date content, a current and professional photo, and try to complete every section. Make sure to leverage the summary section – use it to introduce yourself, provide an overview of your key skills, experience and strengths – a picture of who you are and the value you could bring to an organisation. Your Resume should also be updated and we recommend writing a customised cover letter for every job you apply for – addressing as many ‘job requirements’ as you can. Use the holidays to prepare sample letters and/or paragraphs that can easily be modified to suit specific roles as you apply. While you will have to tailor them for each position, getting these documents into shape now will make the job much easier when the time comes.
- Prepare for interviews: The biggest mistake you can make when searching for a new job is not preparing for the interview. Ways you can do this in the holidays include brainstorming the types of questions you might get asked and coming up with some examples that demonstrate your success. Think about examples that demonstrate strengths, weaknesses, accomplishments, and how you’ve handled different work situations. Having a bank of these examples will ensure you feel more confident and prepared during the stressful interview process. Read our previous article here that talks about using the STAR approach to help you formulate them for an interview.
- Network: Think about who you know that you can connect with now. Let your network know you are seeking new opportunities. While it may not be the best time to reach out to everyone who might be of assistance to you in your job search, that doesn’t mean you can’t get the ball rolling. Do your research, brainstorm and scroll through LinkedIn for potential people to contact, then start drafting emails that can be sent in the new year. Be mindful of people taking time off and coming back to an inbox full of emails which may get overlooked – think about your timing before sending. Remember all the different ways to connect with your network and use them – phone calls, emails, Facebook, LinkedIn, face-to-face and online networking groups.
Today’s job market is competitive and complex so being organised and prepared will help ensure your success! With so many avenues to pursue, using the quieter holiday period to plan your strategy will ensure you are ready and raring to go in the new year.
Would you would like help developing a winning resume, detailed job search strategy, or professional LinkedIn profile? Perhaps you’d like to work on your interview skills? If so, please see our Resume Writing, Job Search Coaching, and Interview Training services.
We are asked almost daily by clients if writing a cover letter is really necessary. Our answer is always YES since we know that many employers and recruiters don’t even consider candidates without one. Writing a cover letter is your chance to stand out from other applicants – so use it to your best advantage.
Many clients come to us requesting a ‘general’ cover letter that addresses a variety of roles they would like to apply for in the future. Whilst this can be achieved, we can’t stress enough the importance of specifically targeting your cover letter to individual roles. We advise clients to modify their cover letter for each role they apply for rather than just re-use the same letter.
It’s important that the recruiter immediately identifies with you as someone who could do their job well. This means you need to spend some time analysing the role you are applying for and matching the requirements to your own skills and experience.
Follow these simple steps, and you’ll be well on your way to making it to the top of the recruiter’s pile:
- Review the job ad – identify what the recruiter is really looking for and take note of industry buzzwords and specific language.
- Cross-match your skills – identify your strengths, applicable skills, experiences, qualifications, achievements, projects and general knowledge that relate directly to the role.
- Customise your content – recruiters want to see that you’ve taken the time to understand the role and explain why you want it. Take some time to do this and be explicit in communicating why you’d be a great candidate.
- Be succinct – clearly and briefly (no more than one A4 page) highlight your expertise. Use specific examples to demonstrate how you meet the requirements of the role. By all means reference your resume but don’t just regurgitate its content – include additional value.
- Quantify examples – if you can, use numbers, percentages or specific results to demonstrate successful outcomes. Try not to make generalised statements about what you can do or have done – back these up with concrete examples.
- Highlight the right expertise – if your background is extensive, start culling. Think about what’s important for the role you’re applying for – recruiters are interested in your skills, experience and accomplishments that directly relate to the role they’re recruiting for.
- Don’t apologise for what you don’t have – don’t be tempted to mention limitations or areas of partial experience. Instead focus on the positives and any transferable skills.
- Emulate the company’s ‘voice’ – after taking note of any industry buzzwords and specific language in Step 1, show you understand the company’s environment and culture by mirroring the same language in your letter.
- Use bullet points and white space – break up your letter with bullet points to highlight specific areas of expertise. Make your letter easy to scan and ensure your bullet points address all the main requirements of the role.
- Add value – research the company and mention why you would like to work there – highlight similar roles you’ve held or companies you’ve worked for and how that experience might help you succeed in this role. Mention a current company or industry issue you’re aware of and how you might be able to contribute to solving it.
- Request contact – include your contact details (at least email and mobile) in a prominent position and ask for an opportunity to discuss your suitability further.
It’s not that difficult to stand out from other candidates – just including a tailored cover letter will often put you ahead of the majority of candidates! Even in job ads that have not specifically requested a cover letter – we always recommend sending one that highlights the important parts of your background. Doing so creates a more concise and targeted picture of you and the value you can bring to the role.
Would you like assistance from a Professional Resume Writer to prepare a winning cover letter targeted towards a specific role for your next job application? If so, please see our Resume Writing Services.
Whether you’re a sales rep or tradesperson, nurse, administrative assistant, or CEO, there are words you can use to describe what you do that are more impactful than others. In today’s job market, recruiters can receive upwards of 100 applications for one role, so what can you do to get your resume noticed?
You need to stand out if you want to secure your next role, and using the same old words to describe what you do and the value you add is not the way to achieve that. When you’re writing your resume, ensure that the content is short, sharp and compelling. It should clearly sell you and your unique skill set as a viable candidate for the roles you are applying for.
We often liken resumes to sales proposals on YOU! It’s essential to highlight key skills, qualifications and experience in a way that demonstrates value to a potential employer. It should be packed full of easy-to-read facts and achievements. So get clear on exactly what you want and then work out what you’ve achieved previously that demonstrates the value you will add to a future employer.
Then, when writing your content, instead of using standard words to describe what you did, use some of these action-oriented and positive words that will help you stand out from the crowd.
Words to use when you saved the company money or time:
Words to use when you improved something:
Words to describe experience with projects:
Words to describe experience with teams:
Words to use if you work with partners and/or customers:
Words to describe experience with data and/or information:
Words to describe general work characteristics:
Words to describe general work duties or responsibilities:
Words to use instead of achieved:
- Carried out
Next time you update your resume, try swapping out some of the more common words with some stronger, more compelling language to help you stand out to recruiters. Use our list to get started, and review your documents for repetition – use a thesaurus to identify other alternatives.
Are you interested in getting assistance from a professional resume writer to prepare a winning resume that will help you stand out in your next job application? If so, please see our Resume Writing Services.
There’s always room for improvement! But so often, the people we meet just don’t have the time that’s necessary to bring their Resume up to scratch. Spending a couple of hours once a year updating your Resume and LinkedIn profile will pay dividends in the long run, and there are lots of simple small changes you can make today.
Taking time out to really clean up your Resume prior to beginning the job search process can pay huge dividends with your results. If you are applying for new roles and not hearing back, make some of these quick small changes to ensure your resume is catching recruiters’ eyes.
- Correct errors: Use the spelling and grammar checker in whatever application you’ve used to create your document to pick up errors, but make sure you read and re-read your application to pick up mistakes.
- Read it out loud: Printing out your Resume and reading it out loud helps more easily identify mistakes that may slip through the automated spell checker, or when reviewing content on a screen. It also helps you to identify clunky/hard to read sentences. Better yet, have someone else review it for you.
- Save it as a PDF: If your resume is in any other format, you can’t guarantee it will be viewed as you see it. Often the formatting looks fine on your screen, but doesn’t if opened by someone with a different software system. Saving as a PDF prevents this issue and ensures your document appears in a consistent way regardless of the system used.
- Name your file: Change the name of your Resume to <first name> <last name> Resume. That way, recruiters can quickly and easily identify you and your relevant material.
- Ensure readability: Use a common, clean font that is easy to read. Increase line spacing and font size if space allows. Add headings, sub-headings and bullet points and ensure formatting is consistent and pleasant to the eye. Consider adding some colour to make your format pop, and use the same design for your resume and cover letter to make your ‘brand’ consistent.
- Clarify content: The first person to review your resume might not be as knowledgeable about what you do as you are. It could be an assistant or a recruiter with general, not specific industry knowledge – so make it readable, relevant, and interesting regardless of the reader’s level of expertise.
- Include social links: Include links to your LinkedIn profile and other professional social media pages. Recruiters will search for and find you on social media regardless of how complete your profiles are, so optimising these and then including links just makes it easier for them to do their job.
- Activate hyperlinks: It’s likely that your resume will be read on a screen, so by making your email address, LinkedIn and other social profile links clickable – you’ll ensure its easy for the recruiter to learn more about you.
- Exclude irrelevant information: Since it’s illegal for employers to consider certain aspects when reviewing your application – you should delete them. This includes your gender, date of birth, marital status, and religion.
- Delete your high school information: Unless you finished high school in the last few years and you have very little work experience, there’s no need to include it.
- Place education after experience: Again, unless you’re a very recent graduate, chances are your recent work experience has more bearing on whether or not you’re right for the role. While recruiters might want to know you have a degree, it’s often not the most important aspect.
- Update your key skills: Ensure your skills and personal attributes are grouped under a section called ‘key skills’ or ‘key capabilities’. Remove anything outdated and ensure your skills match the requirements of the roles you are applying for.
- Remove acronyms: You shouldn’t assume that recruiters will understand what you’re talking about. Always spell out acronyms regardless of how common they are within your industry.
- Get rid of clutter: Unless you are a graphic designer, keep it simple. Remove photos and busy visual elements which usually just distract from the necessary information. Use bold, larger font sizes, dividers, and bullet points to delineate new sections and highlight specific content.
- Consolidate multiple positions in one company: If you held multiple positions in the same company, but they were similar, group them. For example, if you were promoted from an assistant to a manager – list the role as manager and state “promoted from assistant in <month> <year>” as an achievement. If the roles were quite different, list them separately. If you held several ‘acting’ roles – list them as bullets under your substantive or ‘regular’ role.
- Leave out irrelevant history: As a general rule, go back approximately ten years with detail, and then only include a brief summary of previous roles if highly relevant.
- Reduce lines that only contain one word: Go through your Resume and find ways to eliminate lines with only one word in them. Try editing previous lines to prevent this happening. It makes the document look cleaner and frees up extra space.
- Adjust the tense: Make sure tense and context is consistent. Generally, previous roles should be described in past tense and current roles in current tense, but whatever way you choose, just make it consistent.
- Focus on achievements: Clearly identify your value by focusing on how your company benefited by you doing what you did. This shows a potential employer how they might benefit by recruiting you.
- Quantify accomplishments: Where you can, include numbers and percentages or other ways to quantify achievements (estimates are OK but always be prepared to back these up in an interview if asked).
- Check punctuation: Again consistency is key – for easy reading as well as to show professionalism. Check the use of full stops, bullets, commas, colons, semi-colons, headings, sub-headings etc. and ensure consistency throughout.
- Ensure content is up-to-date: Make sure your most current information is referenced, including recently completed or in progress study, new awards and role accomplishments, newly developed skills, presentations you’ve given, or articles you’ve had published.
- Ask for help: Ask a few friends or professional contacts if you can view their resume for inspiration. Alternatively, ask them if they’ll review yours and provide you with their feedback.
Alternatively, why not enlist the help of a professional resume writer who can help you maximise your experience and qualifications to give yourself a better chance at your dream job? Our Resume Writers have been selectively hand-picked from around the country. They are professional writers with extensive experience writing resumes, cover letters, bios and selection criteria responses for both the public and private sectors.
Are you interested in getting assistance from a professional resume writer to prepare a winning Resume for your next job application? If so, please see our Resume Writing Services.
If you’re searching for a new job in Australia, but don’t have any local experience, you might be finding it difficult to secure interviews. “No local experience” might mean you don’t have a comprehensive understanding of our local laws and business regulations, but it might also mean you have good skills – it’s just that the recruiter doesn’t understand your overseas successes and their local relevance.
Depending on whether or not you’ve already arrived in Australia will dictate your approach. If you haven’t yet made the move, and you’re applying for roles from another country – inform the recruiter of your plans. While it isn’t always necessary to be in Australia to receive a job offer, your chances are certainly higher. It helps if you have firm plans about when you are moving, an address, residency or right to work details etc. – so make sure to include these in your application.
If you’ve already arrived in Australia – follow these simple tips to give yourself the best possible chance in the job market:
- Network: Think about who you know and who you might be able to connect with, then let them know you are seeking opportunities in Australia. You can do this via phone calls, emails, face-to-face catch-ups, and social media. Connect with people in your industry through LinkedIn, Twitter and other social media. Attend industry events and relevant seminars, join a local industry association, and search for internships or other unpaid work experience opportunities. Use LinkedIn to its full capacity – ensure your content is comprehensive and up to date, follow companies you’d like to work for and influential people in your industry, as well as joining relevant groups and forums. Post responses to questions to build your name and demonstrate your industry expertise – this will help you develop local networks.
- Review your resume: Ensure it conforms to Australian standards which focuses more around accomplishments and what you achieved in previous roles as opposed to day-to-day ‘responsibilities’ in isolation. Provide information about the company, the challenges, market demands, and competitors – anything that shows context or scope of roles you held, because local recruiters may not have any knowledge or understanding of your previous company in another country. Translate revenue, budget or other financial data to Australian dollars and make other relevant comparisons. Ensure overseas qualifications are applicable and understood. Depending where you worked, you could approach similar or competitor organisations in Australia.
- Check your application for errors: Ensure your application materials (including LinkedIn or other online profiles) use Australian (not American) spelling, with correct grammar, and don’t include any expressions or language that is native to your country of origin. Potential employers will see your name and country, and they may assume certain things about your communication skills. If your Resume is poorly written, this fear might be confirmed, making it hard for you to secure an interview. It’s a great idea if you have any doubts to ask someone who was born in Australia to review your documents for their advice. Even better, enlist the support of a professional Resume Writer who has the experience and skills to prepare a winning job application and/or provide specific Job Search Coaching Services to help you succeed in the Australian market.
- Be persistent: Finding a job takes time. Finding a job when you have no local experience can take even longer. You need to be persistent while remaining positive and upbeat. Employ job search strategies that others don’t often use. Ideas include identifying and arranging a proactive meet-up with relevant recruiters, being open minded about job titles and discarding preconceived ideas about your ideal role, and accessing the hidden job market.
- Be flexible: If you are struggling to secure your ideal role, think about other types of work such as contract, freelance, job share, or part-time work. Register with agencies for temp work and remain available and enthusiastic. Often consultants are less fussy finding someone with the perfect background if it’s only short term. Once you have proven yourself, you may be offered a longer assignment or other opportunities could open up. At the very least, you can move on with local experience (and more confidence), and it’s a great way to build your local network.
- Brush up on your English: If English is your second language and you think it may be holding you back, take some classes and practise speaking as much as possible. If you do not feel confident over the phone, call someone you trust to practise. Ask them whether they can understand you and get them to give you tips on your approach, tone, speed etc. Australians sometimes use less direct questioning styles than other cultures and we don’t tend to speak as fast as some other cultures either. Understanding these differences and ensuring your communication matches will help you succeed.
- Conduct some research: Know the industry, the company, and the role you’re applying for. Identify people in your profession who you can ask for advice regarding how your overseas experience might translate to local success. When you’re submitting a specific application, mention something about the company in your cover letter and relate that back to your experience – that could be the key factor that ensures you stand out in the recruiter’s eye as a viable candidate.
Finally, be patient. You’re not alone and while you’re waiting to secure your first role, there are several things you can do to increase your chances of success. Don’t take your unsuccessful attempts personally, but instead remain upbeat, confident, and consistent.
Would you like assistance from a professional resume writer or coach to prepare a winning Resume or conduct a customised job search for your next application? If so, please see our Resume Writing Services and/or our Job Search Coaching Services.
The concept of boomerang employees – or re-hiring ex-employees is not new, but it is on the rise. According to recent research, HR professionals are more open than ever before to re-hiring former employees. In the past, this practice was sometimes frowned upon – even if the employee had left on good terms – but now it’s becoming more and more common – and with good results for both employers and employees.
With this practice on the rise both in Australia and around the world – it’s worth considering as a viable option for your next role. Many companies that had to retrench workers in previous years are starting to increase their capacity again as business continues to improve. There are benefits to both employee and employer, but a few things worth considering.
Firstly, as a boomerang employee, you have to maintain good relationships with your previous company and colleagues. This means ensuring any split is amicable and then making sure you keep in touch with colleagues and bosses (LinkedIn makes this easy). When you leave a job, do so on good terms by remaining professional and positive about your reasons for leaving. Draft a professional letter explaining your reasons and what you plan, then try to provide some positive comments about your experience. For smaller companies, a more personal approach might be better – think about sitting down with fellow team members or colleagues to explain your reasons for leaving. If your company conducts exit interviews, endeavour to remain upbeat – if this isn’t possible keep your answers short and simple.
Ensuring a Good Fit
Before making any decision to re-join an ex-employer, consider the reasons why you left and investigate whether they still exist. Likewise, make sure the things you loved about the role and/or company still exist. If you left to grow your skills in other areas, study or travel – your new skills will be attractive to a former employer. Not only do you know the company, but now you have an added level of competency they can leverage.
If you are approaching a former employer about returning back, be sure to have a goal in mind and then be honest with them about what it is you’d like. Try to communicate your new skills, competencies and experiences and how that would help the company in the future. They may not have something open currently, however if you articulate your new skills and/or direction they can keep you in mind for future roles – perhaps thinking of you in broader professional terms than how they saw you previously. If you’re after a more senior level role than the one you left, articulate the reasons why you think you’d be successful by incorporating examples of relevant accomplishments you’ve made in the role(s) since you left.
While the whole process of being employed at a previous employer may be far less formal than if you were a new employee, don’t become complacent. Remain professional and focused and be prepared to go through the same selection process as others. The questions you get asked may be a little different and focus around your reasons for wanting to re-join, any new skills you will bring and how they’re relevant, what immediate benefits you might achieve for the company, and your thoughts on what will stop you from leaving again.
Becoming a boomerang employee has plenty of benefits for both the company and the employee. Employers benefit from someone who knows the business, culture and processes and this is a huge saving – both in time and the cost of getting someone up to speed. For employees, the knowledge and contacts you have puts you in a great place to ‘hit the ground running’ and achieve some quick wins in your new role.
Are you considering returning to an ex-employer? Would you like help from one of our professional resume writers to prepare a winning Resume that clearly articulates your value? If so, please see our Resume Writing Services. Perhaps you’ve secured some interest and would like help preparing for the interview? If so, please see our Interview Skills Training service.
What makes one person stand out from the rest in a job application and/or interview if everyone has similar backgrounds, experience and education? Being creative with your application is one way you can achieve this – but that doesn’t mean a scented application on coloured paper with a cute gift. It means articulating your value to the organisation in a way that resonates with the recruiter and helps them understand why you’d be a good fit. Some examples of how to do this include:
- Talking about your achievements: Career achievements sell you to potential employers but many people struggle to convey these in their application. The recruiter doesn’t know (yet) how fabulous you are, so your content should be tailored to make an immediate impact. And immediate impact can only be achieved by showing them how valuable you could be to their organisation. Achievements don’t always have to be money or number focused – although it is great if they are. Think about things you do in your day-to-day work that benefit the business, the customers, and/or colleagues. Sit down with a pen and paper and brainstorm ideas where you have done things that you were commended on or that made you feel proud. Think about positive feedback received, times when you solved a business issue, projects completed, or new processes implemented. Maintaining an ongoing file with positive feedback or notes when something goes well will help.
- Aim for quality over quantity: This applies both to the length of your application as well as the number of applications you send out. Our research suggests 3-5 pages for a Resume is ideal and keeping your cover letter to one page is optimum in the Australian market. Of course, there are exceptions to that rule, particularly where selection criteria needs to be addressed or for particular fields where certain information must be included. As a rule of thumb, keep your documents to this length and target jobs that you are a) interested in; and b) suitable for.
- Tailor your message: Casting your net far and wide with generic applications only waters down your success. This applies to applications for specific roles as well as generic ‘feelers’ or ‘contacts’ via LinkedIn or other social networks. With applications, tailor your message to suit the role. Go through all the ‘requirements’ of the role and make sure you’ve covered off how you have the necessary skills, qualifications and capabilities by demonstrating previous accomplishments in those areas. Likewise with professional networking, if you’re reaching out to someone cold about a position within the company, respect their time. Tell them your name and why you’re contacting them with a brief description of what you’re hoping to learn from them or achieve. Utilise your existing network too – check whether you know someone within the organisation you’re targeting – or even associated with that organisation in some way, and reach out to them first to ask for a referral.
- Solve a current issue: Conducting some research into the company you are interviewing with means you might be able to provide some educated insight into solving a problem for them. Showing how much you care about the role and the company during the interview by knowing about the organisation, the market, its competitors and customers will ensure you leave the recruiter with the knowledge that you’d be a valuable employee. By researching the company beforehand and preparing a list of relevant questions or perhaps highlighting a potential solution to an issue being currently faced is a great way to stand out.
- Make your application easy to read: This includes structure, content, format and grammar/spelling! Use bullet points, sections, headings, achievements and white space to make your application appealing – and don’t be tempted to make it too fancy. Make sure you proofread your documents, and have someone else do it as well. Ensure the application is cohesive, clear, concise and accurate – and focused on why you’re an ideal fit for the role.
- Be punctual, organised and professional: This might seem obvious but you’d be amazed how many people just don’t place the right emphasis on this point. For a physical interview, plan to arrive at least 15-20 minutes early to allow for any last minute issues, research transport/parking options prior to the interview day, and dress neatly and appropriately for the company. Take a copy of your resume, the position description, a pen and note paper. Don’t be afraid to take notes and ask questions to find out more about the role and the company, as well as providing a chance to highlight your interest in the role and stand out to the recruiter.
Our research indicates that while some recruiters do appreciate creativity and unconventional approaches, many do not. What is essential is that you can demonstrate that you have done your research and can show how serious you are about the opportunity. It takes a recruiter between 5 and 30 seconds to decide whether to read your application in more detail, so give them every reason to do so.
Would you like help making sure that your next application or interview helps you stand out in a crowded job market? If so, please see our Resume Writing Services or Interview Skills Training Service.
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