Tag Archives: job searching

How to choose the right keywords to secure your next job

Article by Belinda Fuller

How to choose the right keywords to secure your next jobApplying for a job these days usually involves sending your resume electronically, which may then be processed using an applicant tracking system. Recruiters and organisations are also increasingly using LinkedIn to recruit. This means that using keywords is an essential part of getting your application seen and demonstrating that you’re the best person for the role. Here’s how to identify the right keywords and use them effectively so you can get the job you want.

A high percentage of resumes are now scanned using applicant tracking systems (ATS), which means your resume may not even be seen by human eyes – unless it makes it through the initial round of scanning. More organisations are also using LinkedIn to find candidates. That means you need to use the right keywords in your resume, online profile and other content if you want your application to be seen.

A keyword is simply a specific word, set of words or phrase that relates to or describes a job, skill or experience. They can be general or specific – for example, ‘general manager’, ‘administrative assistant’, ‘report writing skills’ and ‘agile software development’ are keywords that a recruiter might use to search for candidates.

Regardless of the job you’re applying for, there are some common principles for selecting and using keywords effectively. Here are our top tips.

  • Your name: Use your full name and ensure your online profile is consistent with your resume and other application documents. For example, if your resume says Greg Smith but your LinkedIn profile says Gregory C Smith, you’ve made it difficult for a recruiter to connect the two. There’s no need to include your full birth name if that’s not your preferred name. While we don’t recommend using nicknames, we do advise shortening (for example, Christopher to Chris) if that’s how you’re known in the workplace.
  • Job title: Recruiters need candidates with experience that matches the role requirements. To get noticed, you should include your target job title. This doesn’t mean deceptively changing previous job titles, but simply tweaking title(s) to better describe what you did. With many of today’s organisations opting for more ‘interesting’ titles for employees, it can result in the title not necessarily articulating what you do (think ‘Director of First Impressions’ versus ‘Receptionist’). A good solution can be to use a slash to include two titles – for example, ‘Receptionist / Director of First Impressions’ or ‘Senior Administrative Assistant Executive Assistant’. This will help you get found regardless of which title is being searched.
  • Qualifications: Include relevant education, licences and certifications with the organisation that conducted the training as well as the year you completed it. Always include study you’re currently undertaking (with an estimated completion date/year). And translate difficult-to-understand qualifications (or those gained overseas) into the commonly understood equivalent. There’s no need to include high school qualifications unless you’re a recent graduate with no other training or education.
  • Skills: Include a succinct list of relevant skills and capabilities focused on those most frequently mentioned in the job ad. You should create a section in your resume called ‘Key skills and capabilities’ or similar, which could include up to 15 individual skills, if necessary. This helps a recruiter to match your strengths with the right opportunity. And it’s just as important for your online profile as your resume. According to LinkedIn, members with five or more skills listed are contacted (messaged) up to 33 times more by recruiters than other LinkedIn members, and receive up to 17 times more profile views.
  • Location: Many recruiters check your location so it’s important to include a city and state on your resume. If you’re searching for a new role in another state, you could say ‘relocating to Queensland in June’ or something similar. It’s also important to include your location on your LinkedIn profile. According to LinkedIn, more than 30% of recruiters will use advanced search based on location, so omitting it will reduce your chances of being found.
  • Industry: Be sure to use commonly used keywords in your industry, such as ‘sales’, ‘marketing’, ‘information technology’ and ‘customer service’ to describe your field and area(s) of expertise. For LinkedIn, select an industry and sub-classification from the ‘Edit Intro’ section to better define your focus.
  • Seniority: If it’s not clear from your job titles, use words such as ‘graduate’, ‘mid-level’, ‘senior’, ‘executive’ or ‘C Suite’ to show the level of seniority of past roles you’ve held or people you’ve dealt with.
  • Legislation and regulations: Many roles require an in-depth understanding of, or experience interpreting and applying, laws or regulations. If that’s the case for your role, include the names of these laws, acts, regulations and codes of conduct on your resume, including shortened and extended versions if possible. Including memberships of industry groups and specific licences can also demonstrate in-depth understanding of a specific area and provides another way to include relevant keywords.
  • Jargon: Include industry jargon and technical terms that are relevant and appropriate to your expertise and future goals. This includes acronyms, with the full description in brackets the first time they appear, so both versions are included.

When preparing your application and online profile, think like a recruiter filling the job you want. How is that job described in job ads? What skills, capabilities, qualifications and tools are required? Decide on your keywords based on the categories we’ve listed above. Then incorporate those keywords logically into your content.

Avoid madly listing or repeating keywords – this is known as ‘keyword stuffing’ and applicant tracking systems can easily recognise it and may reject your application. But get your keywords right and you’ll be well on your way to your next great job.

Would you like help preparing a top-quality job application or LinkedIn profile that focuses on the right keywords? Our experienced writers can help you create a professional resume and LinkedIn profile designed to make employers sit up and take notice. To find out more, read about our Services.

 

 

How to find a job

Article by Belinda Fuller

How to find a job

Many of our clients are at their wits end when they approach us for assistance. They’re qualified, experienced, dedicated, and committed to their field. They’re applying for roles they think suit their areas of expertise but they just aren’t achieving the traction they feel they deserve. Sound familiar? Finding a job takes effort, commitment, time, and energy.

To ensure success, you need a plan. Of course you need a polished application and a strong LinkedIn profile, but you also need to be prepared. In recent years, the employment market has changed significantly and it continues to change rapidly with constantly evolving approaches. We have talked before about the importance of developing a structured job search strategy, but here are our tips on what you can do today to help you succeed:

TIP # 1 – Be open to change: How many applications have you sent off and how many interviews have you secured? If you’ve been applying for jobs unsuccessfully for some time now, it might be time to shake things up. You could ask someone in your industry to review your approach and provide feedback, or consider seeking the advice of an expert. At the very least, talk to someone you trust and review your resume, cover letter, LinkedIn profile and general approach together. Be open to feedback – positive and negative – and be prepared to make some changes to your approach if recommended.

TIP # 2 – Establish a plan: Today’s job market is not only competitive, it’s also complicated. There are many avenues to tap into – including advertised and unadvertised job markets. You need to be very organised with a structured approach to identify and apply for all the positions you may be suitable for. A detailed plan will help you do this. See our previous article How to be a great job seeker for more detailed tips on developing a structured job search strategy.

TIP # 3 – Build your online presence: There are several ways to do this including with your LinkedIn profile, by writing a blog, developing your own website, creating a Facebook page, Twitter account, or YouTube videos. This is especially important if you are looking for contract/freelance work. For professional roles, recruiters will most likely review your LinkedIn and social media profiles. Make sure your LinkedIn profile is up to date with relevant information and keywords, as well as a current, professional photo. Provide as much detail as you can, including additional sections such as qualifications, certifications, courses, memberships, interests etc. Many people don’t include a summary, and this is a mistake. Use the summary to introduce yourself – give an overview of your key skills, experience and strengths to provide readers with a sense of the value you could bring to an organisation. Don’t be afraid to inject some personality – LinkedIn doesn’t need to be as formal as your resume. Use LinkedIn to research recruitment consultants and HR managers from companies you’d like to target. Join relevant groups, follow companies you’d like to work for, and connect with others in your industry. Likewise, with personal social media profiles, update your privacy settings, and leverage your profiles to improve your ‘online footprint’ and enhance your prospects through improved social responsibility.

TIP # 4 – Develop relationships: A large percentage of available jobs are never advertised, but accessed via what we call ‘the hidden job market’. Network with others in your industry, join relevant LinkedIn Groups and make active contributions to help build your profile, and connect with appropriate recruiters. Develop a standard pitch as to why you want to connect and what you can offer, then set up meetings to discuss potential opportunities. Think about specific companies you’d like to work for then research their website careers page and follow them on social media. Think about who you know and who you might be able to connect with. Let your network know you are seeking new opportunities. There are many different ways to connect with your network so use them all – phone calls, emails, Facebook, LinkedIn, face to face and online networking groups. Seek out relevant professional associations and networking groups, attend seminars, and connect with others in your industry.

TIP # 5 – Be specific: Recruiters are time-poor so make it easy for them to see the value you can add. We strongly recommend writing a customised cover letter to address as many specific ‘job requirements’ as you can. Make an effort to understand the company and/or the industry and comment on how you might be able to solve a specific challenge or contribute to the company’s success. We also often recommend tailoring your resume to suit specific roles. This may seem time consuming however it may be as simple as reordering your key capabilities, highlighting a particular achievement, or de-emphasising points that may not be relevant. Review the job ad, or detailed job description, and ensure that if you have the experience or skills they are asking for, they are well highlighted and easily understood.

Today’s job market is competitive and complex with many aspects involved. If you’re finding it tough to secure your next opportunity, you’re not alone. That doesn’t mean you can’t or won’t achieve success. Take some time to think about all the aspects that are important to you and your area of expertise.

 Are you interested in tailoring your application for improved success? Would you like some assistance from a professional writer to prepare a winning resume for your next job application? Are you interested in preparing a customised job search strategy? If so, please see our Resume Writing Services and Job Search Coaching Services.

6 quick tips to tailor your application for success

Article by Belinda Fuller

6 quick tips to tailor your application for successWe often tell our clients that job applications are like sales proposals and any good sales person knows how important tailoring is for success. If you’ve been applying for jobs unsuccessfully, taking a more tailored approach to preparing your application might be a good place to start.

While we always recommend that our clients write a customised cover letter for each role, working to tailor your entire application is often something relegated to the ‘too hard’ basket. The process of tailoring your resume and/or LinkedIn profile can sound time consuming, but we challenge you to take a good look at your application and ask yourself (as the recruiter) ‘what’s in it for me?’ Your job application should immediately highlight you as someone who can add value in the role. If it doesn’t do that, you’re not giving yourself the best opportunity to succeed.

Before we start with the tailoring process, we are assuming you have a great resume in place already – a document that highlights who you are, identifies your key skills, and shows the value you have added in previous roles. If you haven’t already done that, then focus on that step first – see our previous article How to Write a Resume – Top 10 Tips to get started. Then, follow these simple steps to tailor your application for success:

  1. Do your research: The first step is research. Read the job ad and identify exactly what’s required. Highlight specific skills or experience that seem important and make notes. If the company is advertising directly, view their website, search the company name and find out if there is any news or company activity that may impact the job. Writing just one sentence in your cover letter referencing a current situation, challenge or opportunity the company is facing could mean the difference between success and failure at this initial stage.
  2. Customise your career profile: We recommend including a good strong career profile as the first section in your resume. Your career profile should highlight what you bring to the role. It should clearly demonstrate your skills and past experience and highlight how they add value to an organisation. Most people see this section as fairly standard, however by customising the content to address specific individual job requirements, you’ll put yourself a step ahead. Make it personal, enthusiastic, passionate, easy to understand, and engaging – and clearly demonstrate to the recruiter how you’ll excel. This can also apply to your LinkedIn profile summary – we would take a similar approach to tailoring the content to ensure you’ve covered off the key skills and attributes required for the role. We don’t recommend doing this for every role, however if there is a role you’re applying for that mentions new or different skills (that you possess but aren’t covered effectively), you should work to incorporate them.
  3. Change your key capability list: Once you know the recruiter’s main priorities in terms of what they’re looking for in a candidate, you can customise your key capabilities to meet those needs. In its simplest form, this means re-ordering your ‘key capabilities and skills’. Get more involved by rewording those points and/or customising them to suit the role. Again, this also applies to LinkedIn so make sure you’ve covered off all the main areas within the ‘skills and endorsements’ section.
  4. Show your value: If a buyer can’t see the value in a product or service, they simply won’t buy it. Same goes for your job application. If you don’t offer the recruiter what they’re looking for, you won’t succeed. Your application needs to demonstrate to the recruiter how you are going to add value. This process is simple once you know their pain points because you can clearly demonstrate how you have the best solution. Again, customisation is important so spend time ensuring the content in your documents targets and addresses as many of the requirements of the role as you can. Use past successes and achievements to show how you’ve ‘added value’ in the past.
  5. Write a customised cover letter: We can’t stress enough how important this step is. Writing a customised cover letter is the simplest way for your application to stand out. If a recruiter receives 100 or so applications, how do you think they’re going to choose which ones to actually read in detail? Research has proven that you literally have seconds to make a good first impression. Preparing a cover letter that highlights your key skills, experiences and past achievements that are highly relevant to the role you are applying for increases your chances significantly of getting noticed.
  6. Change your job history order: This is not something we recommend doing unless absolutely necessary because it can confuse the reader. However, where we would recommend doing this is if you have highly relevant experience in your past work history, where your recent roles and experience are not at all relevant. In this case, we recommend applicants make a new section which is included upfront and entitled “Relevant Employment History” then list the relevant job history. You would then move your recent and other roles to a section called “Other Employment History”. This ensures the recruiter sees your ‘relevant’ experience first but the title of the section will give insight into why that experience is not recent.

Preparing a tailored application for every role you apply for is something you should strongly think about making time for. While it might sound time consuming, the reward far outweighs the effort. You’ll end up with an application that screams ‘look at me’ to the recruiter and that is exactly the position you want to be in!

Are you interested in tailoring your application for improved success? Would you like some assistance from a professional writer to prepare a winning resume for your next job application? If so, please see our Resume Writing Services and Job Search Coaching Services.

 

 

6 ways to clean up your social media

Article by Belinda Fuller

6 ways to clean up your social mediaWhile your active presentation of yourself is important to secure your dream job, the reality is that recruiters will explore your background more proactively through social media. That doesn’t mean changing everything about yourself and altering your online profile, but it does mean taking some steps to ensure it’s clean.

In a recent report on the current state of hiring in Australia, 9 out of 10 Australian hiring managers felt the need to look beyond active applicants to fill a role. By exploring a person’s online activity, recruiters can determine if the face you put forward in your application is a representation of your true self. That means it’s essential to ensure your online presence matches what you wish to convey.

This doesn’t mean being ambiguous or vague about who you are, it doesn’t mean changing everything about yourself, and it certainly doesn’t mean deleting all records of yourself online. Conversely, while it is important to maintain a clean online profile, a positive online footprint can be an important aspect in securing your dream role. We talk a lot about consistency of message and maintaining that across all your job search tools. This includes professional online tools like your website, blogs and LinkedIn profile – but it also applies to your person social media profiles and other online content. A negative and unappealing presence can result in you missing out, even if you’re a great candidate in all other areas.

Below are some quick tips that apply across all social media. While some are more relevant to certain sites than others – all can be leveraged in one way or another to help clean up your profile.

  1. Update your photo: This is particularly necessary if it is more than a couple of years old. Always go for a clear head and shoulders shot – taken against a white or plain background and not a cropped image from a social situation.
  2. Update your summary, bio or ‘about me’ section: Make it interesting and relevant, highlighting the personal or business traits you want to emphasise – and ensure it’s up to date with your latest and greatest accomplishments and interests. For LinkedIn, your professional headline automatically defaults to your most recent (or current) job title. Change this to brand yourself while adding relevant keywords to your profile. Decide what you want to be known for and make this your professional headline. For more tips on creating a great bio, read our article ‘How to write a winning bio’.
  3. Check your settings: Take some time to understand the different security and privacy settings across different sites. For example, on certain settings LinkedIn notifies connections when you’ve updated your profile. If you don’t want your employer to know you’re working on your profile – check these settings. Likewise, with Facebook and other personal social media, check your settings to maintain some level of discretion – but don’t depend on it as your security blanket because it’s not foolproof.
  4. Claim your vanity URL: A vanity URL is a custom URL address that is specifically branded for marketing purposes. Many social media websites like Facebook, LinkedIn, Twitter, and Google Plus offer this facility. It helps users remember how to find specific pages – which means it should be easy to remember, use, and share. Often your name will be gone to someone who claimed it earlier, so we always suggest trying the best combination of your actual name rather than non-descript letters and numbers (which is what the system usually generates). Each site will have its own specific instructions on how to change this so simply search the site’s help section for instructions.
  5. Check your posts: Looking at what you’re posting and commenting on with an objective eye is really important. Think about the impression you might be giving to a potential recruiter – and be mindful of unnecessarily alienating people due to controversial beliefs or posts. If you’re not sure, ask someone you trust – preferably someone with different beliefs to you. Again it’s not about concealing who you are, but rather about being mindful of your public image.
  6. Clean up your friends lists and likes: For Facebook, this means unfollowing people or businesses that no longer interest you. Consider grouping individuals into the readymade ‘Acquaintances List’ which means they will show up less in your feeds. Review all your groups and leave if they are no longer relevant. In addition, consider ‘unliking’ pages that contain posts and/or conversations which could be seen as inappropriate. For other social media sites, a similar approach is needed – review groups, likes, follows etc. and clean them up as appropriate.

Facebook, Twitter, personal blogs and other social media can be easily accessed by recruiters and usually don’t lie. If you are expressing strong opinions or comments and sharing controversial photos or topics, this could ruin your chances of securing your dream role. On a positive note, recruiters use social media to search for aspects about an individual that may demonstrate good cultural fit. Leverage your social media pages to improve your ‘online footprint’ and enhance your prospects through improved social responsibility.

Is your social media presenting the best version of you online? Would you like assistance auditing your online profile – perhaps developing a professional, keyword optimised LinkedIn profile or bio that highlights your strengths and achievements and sets you apart from your competitors? If so please see our LinkedIn profile writing service or check out our job search coaching service.

Could healthcare be the career for you?

Article by Belinda Fuller

Could healthcare be the career for youHealthcare is currently one of the key sectors driving overall employment growth in Australia, with the industry recently recording a 19% year on year growth. Various roles are experiencing significant growth thanks to our ageing population, as well as the rise of chronic diseases which require on-going healthcare management and support.

With national new job ads consistently recording rises of more than 10% each month compared to the same time last year, some industries stand out more than others. In Australia, one of those sectors is community services and development – with aged and disability support roles a key occupation driving growth. The need for more workers in this area is being driven largely by Australia’s ageing population, but also by the country-wide roll out of the National Disability Insurance Scheme (NDIS) which has positively impacted job ad growth in that area over the past two years.

With healthcare currently Australia’s biggest employer, and the Productivity Commission forecasting that Australia may need almost one million aged care workers by 2050 in order to meet the anticipated demand from ageing baby boomers, healthcare may be a great career to consider.

Whilst the demand for aged care nurses and workers is high, our rapidly ageing population will also drive demand for employment in other areas. Some of the most in-demand jobs will include:

  • Aged Care Nurses: Taking care of the medical and social needs of the elderly on a round-the-clock daily basis, an aged care nurse typically works in a nursing home, residential facility, hospital or through a home care service. These nurses ensure their patients’ final years are as comfortable as possible for both themselves and their families. As a job seeker, you could start as an assistant in nursing (AIN) which is also known as a personal care worker (PCW) and personal care attendant (PCA) after completing a TAFE or RTO qualification – usually a Certificate III or IV in aged care.
  • Clinical Nurses: Working alongside doctors, a clinical nurse is a registered nurse who is recognised as a senior staff member across all areas of practice but particularly in acute care. Clinical nurses care for patients throughout hospital wards with responsibility for administrating medication, comforting patients, and assisting medical staff to provide quality care. To work as a Clinical Nurse, you usually require postgraduate qualifications in nursing.
  • General Practitioners: Commonly known as a GP, general practitioners perform a very important role in medicine, and are often the first point of contact a patient has with the healthcare system. There is currently a high demand for GPs, particularly in rural and regional areas. In Australia, there are multiple pathways into general practice. The most common pathway is through the Australian General Practice Training (AGPT) which includes four to six years at a university medical school, a minimum of 12 months’ hospital training, and completion of GP registrar training and exams (usually three to four years).
  • Physiotherapists: Physiotherapists are highly qualified health professionals who work in partnership with their patients to assess, diagnose, and treat a wide range of health conditions and movement disorders. They also help older patients to repair damage, reduce stiffness and pain, increase mobility, manage chronic pain, and improve quality of life. To become a physiotherapist, you will need to complete a four-year bachelor’s degree in physiotherapy or a five-year double degree. Once graduated, some people choose to specialise in a particular field which involves further postgraduate study.
  • Social Workers: Social Workers assess the social needs of individuals, families and groups, assist and empower people to develop and use the skills and resources needed to resolve social and other problems, and further human wellbeing and human rights, social justice and social development. To become a social worker, a four-year bachelor’s degree or higher is usually required.

If you’re thinking about a career in healthcare, there are many specialist healthcare recruiters. These sites are a great place to start your research and learn more about different job opportunities.

Here are some examples of sites:

Are you thinking about a career in healthcare? Would you like career counselling to help you decide on a new career path or course? If so, please see our career coaching services.

 

How to be a great job seeker

Article by Belinda Fuller

How to be a great job seekerAs a job seeker, it’s important to think about the recruiter and what they’re looking for. Addressing all the requirements of the role in your application, and being prepared to discuss why you’re an ideal fit for the role during the interview are obvious drivers for success. But what are some of the other ways you can ensure you’re a winner?

Finding a job takes effort, commitment, time, and energy. To ensure success, you need a plan. Of course you need a polished application – a revamped resume and customised cover letter as well as a strong LinkedIn profile. But what about a structured job search strategy? Here’s our tips on what you need to do today to ensure success:

  1. Ensure consistency: You literally have seconds to catch a recruiter’s attention. If you don’t do that very quickly, you might never get a second chance. Even after you’ve gained their attention, you have to hold it long enough to be selected as a viable candidate. If your digital profile doesn’t match what you’re saying in your job application, you might lose the battle. Make sure you clean everything up so that you maintain consistency with dates, titles, formatting etc. across all mediums. Recruiters don’t want to be confused, and they don’t want to be left wondering.
  2. Stay motivated: Learning to handle rejection is an important part of the job search process and learning how to not let it get you down is even more important. At the end of the day, it can be a numbers game – so try not to let it get you down – instead focus on the future, don’t get disheartened, and just keep moving forward.
  3. Seek assistance: Search your target role on popular job sites and identify common recruiters. Add the sites to your favourites folder and make a note of individual consultants, HR and/or recruitment managers. Try to gain introductions, either via LinkedIn or in person – and reach out to ask for help. Often, these types of requests can lead to opportunities – if not, you haven’t lost anything but a little time!
  4. Know your elevator pitch: Finding a job is a sales process. You are the product with features, benefits, referrals, and great potential. In this process, it’s extremely important you have a great ‘elevator pitch’. This is a story (short, sharp and punchy) that positions you and the value you provide. Think about it this way – what if you found yourself in a lift with the hiring manager of the job you always dreamed of? Do you have a 30 second pitch on how you’re the perfect fit for the job? Great job seekers know their elevator pitch, and how to customise it depending on the person they are talking to.
  5. Build your online presence: There are many ways to do this including LinkedIn, writing a blog, developing a personal website, creating a Facebook page, Twitter account, or YouTube videos. This is especially important if you are looking for contract/freelance work, however as a minimum, most job seekers should have an up-to-date LinkedIn profile with a current, professional photo. Fill out as many sections as you can as this will provide a comprehensive view of you, as well as creating additional opportunities to connect with others.
  6. Activate your networks: Many roles are never advertised so this is an important part of your job search strategy. Think about who you know and who you might be able to connect with. Let your network know you are seeking new opportunities. There are many different ways to connect with your network so use them all – phone calls, emails, Facebook, LinkedIn, face-to-face meetings etc. Join relevant professional associations and networking groups, and attend seminars and connect with people in your industry. Develop a standard pitch about why you want to connect and what you can offer. Think about specific companies you’d like to work for then research their careers page and follow them on social media.
  7. Check your social media: First impressions count with most employers these days reviewing candidate’s social media pages as part of the screening process. Make sure your privacy settings are appropriate, clean up any inappropriate content, and check and edit pictures where necessary.
  8. Take your time to apply: This may seem counter-intuitive – especially if it’s your dream role. But, the worst thing you can do is submit an application without proper preparation. Taking time to research the company and people who work there, and asking for advice can be invaluable in ensuring your application gets read. You could start by calling the contact person listed on the job ad and ask them what key things they’re looking for in an application. You might be surprised at what they say and at the very least you’ll have a leg up on other candidates who didn’t take the time to do this.
  9. Prepare for the interview: One of the biggest mistakes we see is candidates focusing on landing the interview, but not thinking too much beyond that. To prepare for your interview you could brainstorm common questions, practise your answers, research the company, prepare some relevant questions of your own, plan what you will wear, and practise listening without interrupting – so you can respond more effectively to every question you get asked.
  10. Stay in touch: Once you’ve identified relevant recruiters and companies, make sure you follow them up at regular intervals and stay in touch.

Today’s job market is competitive and complex. Be prepared for the process to take considerably longer than you’re expecting. For higher paying roles it can take 6 – 12 months before you achieve success. There are many different avenues to leverage within the job search process so being organised will help.

Would you like to become a more successful job seeker? Perhaps you need assistance with writing a winning resume, creating a job search strategy, updating your LinkedIn profile or improving your interview skills? If so, please see our Resume and Cover Letter writing, Job Search Coaching, LinkedIn profile writing and Interview Training services.

How to handle rejection

Article by Belinda Fuller

How to handle rejectionLearning how to handle rejection while job hunting is tough. You need commitment, effort and persistence to ensure success in today’s job market. With multiple avenues available to search for, apply and secure your role, not to mention the competition, it can be complex. As hard as it is, it’s an important part of the job search process and one you need to learn to manage.

Even though we are experiencing a fairly buoyant job market at the moment, our evidence from talking with clients on a daily basis suggests it can take at least six months, sometimes longer, to secure a new role. If you’re sending out application after application only to receive rejection letters (or worse, nothing), it’s easy to get disheartened.

Rejection is a normal part of the job-hunting process and will help you to learn, grow and move one step closer to the perfect role. Until you get there, here are some tips for keeping your spirits up during the search.

  • Don’t take it personally: It’s easy to take rejection personally. But remember there are usually a variety of factors that recruiters consider when making their decisions. In addition, there are often upwards of 100 applicants for a single role. It might just be a case of how well you stacked up against the other applicants on that occasion as opposed to your overall suitability for the role.
  • Don’t get bogged down: Negativity is pervasive and once you start those thoughts, it can be hard to get rid of them. Move on from any rejections or disappointments quickly and treat every application as a fresh new opportunity. Maintaining your positivity and enthusiasm will also help you perform better when you do land an interview.
  • Treat it like a job: Looking for a job is hard work! We suggest clients try to complete some job search tasks every day – whether that be networking with old colleagues, searching for jobs to apply for, talking to recruitment agencies, polishing your resume, or practising for an interview – do something constructive every day but make sure your goals are realistic and achievable.
  • Remember some things are not meant to be: No matter how perfect a job might seem at the time, I’m a big believer that if you don’t get it, then it just wasn’t meant to be. It’s often only in retrospect that we can clearly see that failure or rejection can make way for the best opportunity yet.
  • Don’t settle for second best: Stay focused – the longer you look, the more tedious the process can become. After a long period applying for jobs with few positive results, it can be tempting to lower our expectations and settle on anything, especially if you are keen to leave your current role. Remember that lowering your expectations is not the best approach for your career in the longer term, and you may just be right back where you’re at now in no time at all. Employers value signs of passion and determination, so reflect this in your application, even if you lack the experience.
  • Focus on your strengths: It’s important to be able to clearly and concisely articulate your value and the accomplishments you have made in an appealing way. If you have a good understanding of the areas you need to excel in to achieve the type of role you’re looking for, this process will be easier. Even though you didn’t get the job you thought was perfect – your skills and qualities will be perfectly suited to another company and position – it’s just a matter of talking about them with enthusiasm and confidence.
  • Improve your approach: If you’ve been at it for a while, take some time out to assess your progress. Are your resume, cover letter and application documents tailored for each role? Are the roles you’re applying for truly a good fit? Have you done any networking? What can you improve? Whether its rewriting your resume and cover letter, putting some time into your LinkedIn profile, or practising your interview skills – find ways to improve what you’re currently doing. If you’re applying for government roles, make sure you address the required selection criteria specifically how they’ve requested. The selection criteria process has evolved significantly over the past few years, so the approach you may have used previously might not be relevant now. For tips, refer to our previous articles on responding to selection criteria. For other improvement tips, see our articles on resume writing, LinkedIn, and interviews.
  • Ask for feedback: If you didn’t get the job following an interview, ask for some feedback. Many recruiters are happy to provide this. The reason why you didn’t get the job is often not what you think. This feedback can be used to assist in perfecting your next application or interview.
  • Learn new skills: If there are gaps in your skill set, think about taking a short course or volunteering for extra responsibilities in your current role. There are plenty of short (often free) courses available online that can fill a gap – some worth looking into are: Lynda, Alison, and MOOC.

In a competitive job market, landing an interview is a huge achievement. Learning to handle rejection is an important part of the job search process and learning how to not let it get you down is even more important. Acknowledge what you did well and understand some things are out of your control. Learn from every experience, then try to let it go and move on to the next application.

If you would like help in searching for your next role, please see our Job Search Coaching, Interview Training & Coaching, or Resume and Cover Letter Writing Services.

Google your name before hitting submit

Article by Belinda Fuller

Google your name before hitting submitIf you’re searching for a new role, you should assume the recruiter will Google your name. If that’s the case – what will they find? In today’s digital age, your online presence is just as important as your formal Resume and Cover Letter. It’s a way for the recruiter to see who you really are, and the results of that search are likely to influence the outcome of your application. So what can you do to protect that view?

If you feel like you’re banging your head against a wall, wasting time sending out your Resume with no luck in securing interviews, now might be a good time to take control of your online profile. Google won’t reveal exactly how many queries it processes on a day-to-day basis but last year claimed it was ‘trillions’ – in other words at least 2 trillion! The search giant’s last ‘official’ figure was a claim in 2012 that 1.2 trillion specific searches were performed every day. With experts estimating the current figure is likely to include at least a billion specific name searches every day – that’s more than enough reason to take note of what comes up when your name is searched.

Since part of the recruitment process today will more than likely include some kind of online search, it pays to look at this aspect just as closely as you would your written material. We know that searches of social media platforms to screen job candidates before hiring them is high, but we also now believe a high proportion of employers are moving beyond social networks to perform more comprehensive searches on candidates’ entire online presence. While there are many reasons you may not secure an interview – there is no doubt that your online presence, or lack thereof, could be a contributor.

If you’ve never Googled yourself, do it now! What comes up? Here’s the fact – if an employer performs a search on you and doesn’t find something that accurately reflects your application – for example, a comprehensive and up-to-date LinkedIn profile; or worse they find something they don’t like such as a provocative or inappropriate Facebook post, the chances of you being invited in for an interview reduce. That’s why we all need to be proactive and remove and/or moderate the information you’d rather people didn’t see. This goes for information from sites you can control like Facebook but it’s also important to look at mistaken online reputation. If this is the case, ‘defensive googling’ is a way to differentiate your online presence. This involves claiming a distinctive version of your name, for example by including your middle name or initial, then using it consistently throughout all your online and other application materials.

In addition to getting rid of undesirable content and posts, you can also leverage your social media pages to improve your ‘online footprint’ and enhance your prospects. Think about what is going to make you stand out from the crowd and focus your content on positive hobbies and interests. This could mean including additional interests, volunteer work or charities you support. Don’t be afraid to use positive statements as part of your social media, since it encourages yourself and others.

Ignoring your online footprint or brand these days will most likely hinder your job search efforts. Most organisations take background checks very seriously, and much of these are now performed online. Once something inappropriate is uncovered, it’s going to be difficult to recover from that – with the chances of you securing your dream role slim. To be proactive about monitoring your online presence, establish a Google alert with your name. This way, you’ll be notified via email whenever your name hits the web.

Are you applying for jobs and not hearing back? Do you think you need to audit your online presence or gain some assistance to ensure your online presence on LinkedIn is accurate and up to date? If so, click here for our LinkedIn Profile Writing or Coaching Services, or check out our Job Search Coaching Services.

 

 

 

Tis the season! Holiday job search tips

Article by Belinda Fuller

Tis The SeasonIt’s about this time of year that people begin to think it’s too late to start applying for new roles. Even if you believe you won’t be able to secure a new role between now and the new year, there are things you can (and should) be doing over the festive season to help you gain a great head start come January. Whether you’ve been at it for a while, or are just starting your job search, keep it up during the holidays.

While it may be unlikely you’ll be offered a job between now and the new year, that doesn’t mean you should cease all activity. On the contrary, using this time could pay huge dividends down the track. Here’s our top five things you can do now to help your job search in the new year:

  1. Know what you want: Go through job search sites such as Seek and LinkedIn and search for specific titles, companies, industries and keywords. Play around with combinations and open your search out to other geographical locations or industries to expand results. While the market may be quiet and you might not find exactly what you’re looking for, there’s a strong chance that some positions will be a close match to what you’re after. Read the job ads closely and get a feel for what’s required. Doing this allows you to decide what’s important to include (and just as importantly exclude) from your application – as well as determining if you have any major gaps in your capabilities.
  2. Get organised: Today’s job market is not only competitive, it’s complicated. There are many avenues to tap into – including advertised and unadvertised job markets. Getting organised will help you to more efficiently find and apply for all the positions you may be suitable for. Set up automated job searches, identify relevant recruiters, update your application materials, polish your interview skills, use LinkedIn, check your social media settings, and think about who you could be networking with. Read our previous article Winning Job Search Strategies for detailed tips on developing a structured job search strategy.
  3. Update your materials: This includes your LinkedIn profile, Resume and Cover Letter. Many recruiters use LinkedIn to find suitable candidates, so it’s important to optimise your profile with keywords, so you can be found. Include comprehensive and up-to-date content, a current and professional photo, and try to complete every section. Make sure to leverage the summary section – use it to introduce yourself, provide an overview of your key skills, experience and strengths – a picture of who you are and the value you could bring to an organisation. Your Resume should also be updated and we recommend writing a customised cover letter for every job you apply for – addressing as many ‘job requirements’ as you can. Use the holidays to prepare sample letters and/or paragraphs that can easily be modified to suit specific roles as you apply. While you will have to tailor them for each position, getting these documents into shape now will make the job much easier when the time comes.
  4. Prepare for interviews: The biggest mistake you can make when searching for a new job is not preparing for the interview. Ways you can do this in the holidays include brainstorming the types of questions you might get asked and coming up with some examples that demonstrate your success. Think about examples that demonstrate strengths, weaknesses, accomplishments, and how you’ve handled different work situations. Having a bank of these examples will ensure you feel more confident and prepared during the stressful interview process. Read our previous article here that talks about using the STAR approach to help you formulate them for an interview.
  5. Network: Think about who you know that you can connect with now. Let your network know you are seeking new opportunities. While it may not be the best time to reach out to everyone who might be of assistance to you in your job search, that doesn’t mean you can’t get the ball rolling. Do your research, brainstorm and scroll through LinkedIn for potential people to contact, then start drafting emails that can be sent in the new year. Be mindful of people taking time off and coming back to an inbox full of emails which may get overlooked – think about your timing before sending. Remember all the different ways to connect with your network and use them – phone calls, emails, Facebook, LinkedIn, face-to-face and online networking groups.

Today’s job market is competitive and complex so being organised and prepared will help ensure your success! With so many avenues to pursue, using the quieter holiday period to plan your strategy will ensure you are ready and raring to go in the new year.

Would you would like help developing a winning resume, detailed job search strategy, or professional LinkedIn profile? Perhaps you’d like to work on your interview skills? If so, please see our Resume Writing, Job Search Coaching, and Interview Training services.

23 quick Resume changes you can make today

Article by Belinda Fuller

23 quick Resume changes you can make todayThere’s always room for improvement! But so often, the people we meet just don’t have the time that’s necessary to bring their Resume up to scratch. Spending a couple of hours once a year updating your Resume and LinkedIn profile will pay dividends in the long run, and there are lots of simple small changes you can make today.

Taking time out to really clean up your Resume prior to beginning the job search process can pay huge dividends with your results. If you are applying for new roles and not hearing back, make some of these quick small changes to ensure your resume is catching recruiters’ eyes.

  1. Correct errors: Use the spelling and grammar checker in whatever application you’ve used to create your document to pick up errors, but make sure you read and re-read your application to pick up mistakes.
  2. Read it out loud: Printing out your Resume and reading it out loud helps more easily identify mistakes that may slip through the automated spell checker, or when reviewing content on a screen. It also helps you to identify clunky/hard to read sentences. Better yet, have someone else review it for you.
  3. Save it as a PDF: If your resume is in any other format, you can’t guarantee it will be viewed as you see it. Often the formatting looks fine on your screen, but doesn’t if opened by someone with a different software system. Saving as a PDF prevents this issue and ensures your document appears in a consistent way regardless of the system used.
  4. Name your file: Change the name of your Resume to <first name> <last name> Resume. That way, recruiters can quickly and easily identify you and your relevant material.
  5. Ensure readability: Use a common, clean font that is easy to read. Increase line spacing and font size if space allows. Add headings, sub-headings and bullet points and ensure formatting is consistent and pleasant to the eye. Consider adding some colour to make your format pop, and use the same design for your resume and cover letter to make your ‘brand’ consistent.
  6. Clarify content: The first person to review your resume might not be as knowledgeable about what you do as you are. It could be an assistant or a recruiter with general, not specific industry knowledge – so make it readable, relevant, and interesting regardless of the reader’s level of expertise.
  7. Include social links: Include links to your LinkedIn profile and other professional social media pages. Recruiters will search for and find you on social media regardless of how complete your profiles are, so optimising these and then including links just makes it easier for them to do their job.
  8. Activate hyperlinks: It’s likely that your resume will be read on a screen, so by making your email address, LinkedIn and other social profile links clickable – you’ll ensure its easy for the recruiter to learn more about you.
  9. Exclude irrelevant information: Since it’s illegal for employers to consider certain aspects when reviewing your application – you should delete them. This includes your gender, date of birth, marital status, and religion.
  10. Delete your high school information: Unless you finished high school in the last few years and you have very little work experience, there’s no need to include it.
  11. Place education after experience: Again, unless you’re a very recent graduate, chances are your recent work experience has more bearing on whether or not you’re right for the role. While recruiters might want to know you have a degree, it’s often not the most important aspect.
  12. Update your key skills: Ensure your skills and personal attributes are grouped under a section called ‘key skills’ or ‘key capabilities’. Remove anything outdated and ensure your skills match the requirements of the roles you are applying for.
  13. Remove acronyms: You shouldn’t assume that recruiters will understand what you’re talking about. Always spell out acronyms regardless of how common they are within your industry.
  14. Get rid of clutter: Unless you are a graphic designer, keep it simple. Remove photos and busy visual elements which usually just distract from the necessary information. Use bold, larger font sizes, dividers, and bullet points to delineate new sections and highlight specific content.
  15. Consolidate multiple positions in one company: If you held multiple positions in the same company, but they were similar, group them. For example, if you were promoted from an assistant to a manager – list the role as manager and state “promoted from assistant in <month> <year>” as an achievement. If the roles were quite different, list them separately. If you held several ‘acting’ roles – list them as bullets under your substantive or ‘regular’ role.
  16. Leave out irrelevant history: As a general rule, go back approximately ten years with detail, and then only include a brief summary of previous roles if highly relevant.
  17. Reduce lines that only contain one word: Go through your Resume and find ways to eliminate lines with only one word in them. Try editing previous lines to prevent this happening. It makes the document look cleaner and frees up extra space.
  18. Adjust the tense: Make sure tense and context is consistent. Generally, previous roles should be described in past tense and current roles in current tense, but whatever way you choose, just make it consistent.
  19. Focus on achievements: Clearly identify your value by focusing on how your company benefited by you doing what you did. This shows a potential employer how they might benefit by recruiting you.
  20. Quantify accomplishments: Where you can, include numbers and percentages or other ways to quantify achievements (estimates are OK but always be prepared to back these up in an interview if asked).
  21. Check punctuation: Again consistency is key – for easy reading as well as to show professionalism. Check the use of full stops, bullets, commas, colons, semi-colons, headings, sub-headings etc. and ensure consistency throughout.
  22. Ensure content is up-to-date: Make sure your most current information is referenced, including recently completed or in progress study, new awards and role accomplishments, newly developed skills, presentations you’ve given, or articles you’ve had published.
  23. Ask for help: Ask a few friends or professional contacts if you can view their resume for inspiration. Alternatively, ask them if they’ll review yours and provide you with their feedback.

Alternatively, why not enlist the help of a professional resume writer who can help you maximise your experience and qualifications to give yourself a better chance at your dream job? Our Resume Writers have been selectively hand-picked from around the country. They are professional writers with extensive experience writing resumes, cover letters, bios and selection criteria responses for both the public and private sectors.

Are you interested in getting assistance from a professional resume writer to prepare a winning Resume for your next job application? If so, please see our Resume Writing Services.