Tag Archives: how to answer

How to answer: “Why should we hire you?”

Article by Belinda Fuller

How to answer Why should we hire youOur new ‘How to answer’ series proved popular last month, when we looked at how to respond to the interview question, “Tell me about yourself”. This month’s question – “Why should we hire you?” – is just as important, and can be just as tricky to answer. You’ll need to prepare a compelling summary of why they should hire you, while remaining flexible enough to think and respond on the spot.

An interviewer’s main purpose is to collect information on candidates to help make the best decision about who to hire. They may ask this question in several ways, but your response will provide the same outcome. Examples include:

  • Why should we hire you?
  • Why are you the best candidate for the job?
  • Why are you the right fit for the position?
  • What would you bring to the position?

Even if you don’t get asked this question specifically, you should try to communicate the key reasons they should hire you throughout the interview. If you are asked this question, you’ll have a great opportunity to present a concise sales pitch describing what you offer. You’re usually being hired to solve a problem or address a requirement. The better you demonstrate how you’re going to do that, the more chance you’ll have of getting the job. Follow our step-by-step process to prepare.

  1. Create a pitch. Identify the skills, qualifications and experience you need to succeed in the role, and relate them back to yourself. Do this by reviewing the job description and highlighting key requirements, including qualifications, specialist technical skills, experience, soft skills and personality traits. Then match them with the qualities you possess. Select three of your strongest areas and make these the core of your answer. When you’re developing your pitch, focus on the positives and keep linking your response back to the company and the position.
  2. Research the organisation. Once you’ve identified the personal and professional capabilities you need to highlight, do some research on the company. Pay particular attention to social media accounts since this is where you’ll get a better understanding of company culture. This is important because employees who are a good cultural fit are more likely to feel satisfied in their jobs. This generally leads to higher retention rates, and since recruitment is a costly and time-consuming exercise, organisations tend to hire based on shared values and cultural beliefs.
  3. Tell stories. Stories paint a picture and a picture paints a thousand words! Rather than simply stating you have a particular skill or personality trait, support it with a story that ‘shows’ rather than just ‘tells’. For each of the points you highlighted above, think of a time you used that skill or trait to achieve a positive result. Structure your story using the STAR formula to ensure you cover all the important areas, and make sure your examples end with a positive outcome or result. (Want more tips on using storytelling to engage and persuade in the workplace? Take a look at our previous blog post.)
  4. Think beyond the obvious. You know you’re up against candidates who are likely to be just as qualified and experienced as you, so work out what you offer that others don’t. By thinking outside the job description, you can demonstrate how you’re a better candidate. Highlighting unique traits or experiences will set you apart. This is key in a competitive job market.
  5. Solve a problem. If you’ve researched the company well, you may identify a specific need or problem that’s driven this round of recruitment. Try to demonstrate previous success in a similar situation, or simply articulate an approach or an idea about how you’d begin to solve the problem.

“Why should we hire you?” is an important question to answer well, but try not to overthink it. While it’s a good idea to practise your pitch so you can deliver it smoothly, you don’t need to memorise it word for word or it will sound forced. Have a general idea of what you’d like to say, but remain open to addressing additional issues or information that arises during the interview. Talk for no longer than two minutes and aim to cover three main points.

Do you struggle with answering questions like this during interviews? If you’d like some help preparing for a job interview, so you can build your confidence and increase your success rate, take a look at our Interview Training and Coaching Services.

 

 

How to answer: “Tell me about yourself”

Article by Belinda Fuller

How to answer Tell me about yourselfThis is the first article in our brand new series ‘How to answer’, which explores the best ways to answer specific interview questions. This month we look at the recruiter’s all-time favourite, “Tell me about yourself”. This seemingly simple question can stump candidates who aren’t sure which details to share about their personal and professional background, and how much information to provide.

Our best advice for answering this question is to be prepared for it and keep your response simple and relevant. This question is often asked early on and can set the tone for the entire interview. Read on for our key tips for success.

Preparation:

If you aren’t prepared, you run the risk of rambling on without actually saying much, and skipping important details, which could jeopardise your chances. So take some time to think through your response before the interview.

  1. Instead of just summarising your resume, go through the job description in detail and identify the skills, experience and qualifications needed to succeed in the role. Think about how your expertise relates to this job and then pinpoint ways to demonstrate capacity in those areas.
  2. Keep your response concise by preparing a summary that you can recite in around two minutes. If you include enough topics of interest, the recruiter can ask you to expand on certain areas if they wish.
  3. Instead of listing multiple, vague strengths, use examples to demonstrate your relevant capabilities. Short, sharp stories about what you did, how you did it and what the outcome was work well. These examples should ideally come from recent work experience, but you can also include volunteer experience or student projects or activities if necessary.

Relevance:

A recruiter or employer probably isn’t interested in your life story, but they are interested in hearing how your professional experience and background makes you an ideal candidate for the role.

  1. Avoid mentioning personal information such as marital status, children, and political and religious beliefs. These details aren’t necessary for an employer to determine whether you can perform a role, and they can be sensitive topics that may impact an employer’s personal opinion of you. You can talk a little about personal interests, but only if it has some relevance to the role or the personal skills required to succeed.
  2. Don’t rush into talking about what you are seeking in a role or how the company might benefit you. Save that for if you’re asked, or mention it in the final stages of the interview.

Structuring your response:

An ideal way to construct your response to the question “Tell me about yourself” is to focus on present, past and future. This will help you organise your thoughts.

  1. PRESENT – Start talking about what you’re doing (and achieving) in your current role. List your areas of responsibility that relate directly to the role you’re applying for, and highlight recent successes. Use statistics, numbers and other hard measures of success where you can, with specific details that demonstrate the value you’re adding. You might say something like: “In my current business development manager role for <Company> I’m responsible for leading a team of four people to support a portfolio of 400 national clients. I’m accountable for achieving sales targets and KPIs, and have consistently exceeded my sales targets since starting in the role five years ago. I’ve also initiated and developed several strategic partnerships to drive industry engagement, built the team from one to four, and managed revenue growth in the region from $3 million to $5 million.”
  2. PAST – Next, talk about what you’ve done in previous roles, again not going into too much detail but focusing on relevant experience/achievements and how you’ve grown. You might say: “Previously, I worked as an account manager for <Company> with a focus on the media and entertainment sector. I developed a fantastic professional network within some of the largest media companies in Australia, which I’d be able to leverage in this role.”
  3. FUTURE – Finish with a statement about why you’re looking for a new role and what it is about this role that appeals. You might say something like: “I’ve been working towards a role like this for several years now. I feel I’ve gained enough success in this market to progress into a more focused account management role. I’m excited about this role at <Company> and the opportunity to develop deeper relationships with fewer, larger clients.”

“Tell me about yourself” can be a surprisingly tricky question to answer well. Remember to focus on the experiences and skills that are most relevant to the role and company you’re interviewing for. Ask yourself what you’d most like the recruiter to remember about you and focus on that. A well-thought-out answer will create a good first impression and set you up for a positive interview experience.

Do you struggle with answering questions like this during interviews? If you’d like some help preparing for a job interview, so you can build your confidence and increase your success rate, take a look at our Interview Training and Coaching Services.