Email vs. Cover Letter

Article by Belinda Fuller

EmailWith the majority of applications now submitted via email or online job application systems, what is the difference between an e-note or email and a traditional cover letter? Many of our clients are confused about whether to include both, and how much detail to include on each. This article explores the two approaches and evaluates the most effective use of each.

When clients ask us whether or not they need to include a separate cover letter when applying for a job via email, our answer is ALWAYS YES. Supplying a customised cover letter to accompany your Resume will give you the best opportunity to highlight your unique skills and successes that make you an ideal candidate for the role. The e-note/email should also be included and used as a way to briefly introduce yourself and your motivations for applying.

From an employer’s perspective, sending a short e-note without a customised accompanying cover letter can give the impression that the candidate is lazy and has opted to take a ‘short-cut’ approach. First impressions count, and in a competitive job market, you need to give the recruiter a reason to call you in for an interview – instead of the next candidate with similar qualifications, background and experience.

For email applications, we suggest attaching a cover letter and resume as separate documents. In the case of online applications, use the same approach where you create a separate customised cover letter targeted towards the role you are going for and upload both the Resume and Cover Letter. If the system allows for only one file – add your cover letter in as Page 1 of your Resume document.

When preparing your cover letter – we are not talking about a standard approach. We advise customising the letter for each role – put yourself in the recruiter’s shoes and think about why you are right for the role, rather than why the role is right for you. Pay attention to all the details in the job ad or position description if you have one. What does the candidate need to achieve in the role, what are the company’s issues, and how can you help solve them? Provide brief details of scenarios where you’ve had similar successes in the past – and always provide proof of the outcomes you achieved. This should all be done succinctly and clearly.

For the e-note, our advice is to keep it very brief and reference the attached Resume and Cover Letter for context and detail. Use it as a way to provide a quick introduction. Don’t leave the subject line blank – use it to clearly reference the job title and specific job number if available. While we recommend keeping the content very brief in the email, we also strongly encourage professionalism and proper writing style. Use some letter writing etiquette – ‘Dear’ and ‘Regards’ will suffice, with your name and full contact details at the bottom. Avoid any abbreviations, ‘text talk’, overly familiar language, and emoticons.

In summary, there aren’t many cases where we would recommend sending only an e-note. Even in job ads that haven’t requested a Cover Letter – we always recommend sending one. Doing so creates a much more concise (targeted) picture of who you are and the value you can bring to the role. Our anecdotal evidence suggests that candidates who include a customised cover letter with their application are more likely to achieve an interview.

Are you confused about the different content in an e-note and Cover Letter? Would you like assistance from a Professional Resume Writer to prepare a winning Cover Letter targeted towards a specific role for your next job application? If so, please see our Resume, Cover Letter and Selection Criteria Writing Services.