Monthly Archives: April 2015

What’s driving job growth in 2015?

Article by Belinda Fuller

What’s Driving Job Growth in 2015According to recent SEEK figures, jobs advertised in January 2015 were up 10.9 per cent from January 2014. That trend has continued over the past few months, with certain sectors experiencing significantly higher growth than others. There are trends driving growth in specific areas with many commentators predicting shortages in particular niche areas.

Many people are looking for a change in roles right now, but what’s driving job growth and where should we be looking? While many industries are experiencing growth and offering great employment opportunities, there are a few stand outs affected by shortages. These are healthcare, construction, education, information technology (IT), and digital marketing. A recent Hays report highlighted a skills shortage focused around particular job functions with the belief that demand for these skills in Australia will drive an exceedingly tight labour market for anyone with these niche, highly specialised skills.

In short, some of the areas driving growth in 2015 include:

Healthcare: There appears to be a healthy outlook for candidates seeking roles in the medical and healthcare industry. Based on SEEK’s latest job ad figures, new jobs in this sector rose 14 percent nationally year on year to March 2015. This is no surprise as our population ages and more advanced medical treatment technologies place pressure on the healthcare system. Registered nurses will be especially in demand.

Marketing: The evolution of digital marketing is transforming organisations at a rapid pace and marketing and IT teams are converging. Candidates with experience in social media are in demand as employers look to drive further consumer brand engagement in innovative ways. The increasing importance of digital and mobile means that companies are moving beyond just websites that are optimised for mobile use, to needing candidates who can provide full mobile optimisation integrated with strong social media marketing strategy. Large organisations are also looking for candidates who can analyse online activity to better understand how consumers respond to digital marketing efforts.

Construction: 2015 is a great time to be in the building trade, with the construction industry expected to grow significantly over the next few years. Right now, an increase in development application approvals is already driving demand across the industry with additional need for architects (especially with retail expertise), engineers, contract administrators and statutory planners – especially those who will work on a contract basis. Reliable and hardworking labourers are always in demand and construction companies also report the need for multi-ticketed Excavator Operators with stable backgrounds.

Education: A very high demand for childcare in Australia is creating a shortage of early childhood teachers. Growth is also clear across the broader education system as our population grows and the need for additional teachers across multiple disciplines increases. In addition, the rising number of parents setting their children up for optimum academic success is creating additional need for tutors.

Information Technology: A shortage of senior business analysts with particular domain and subject matter knowledge; solid front end developers – especially candidates with responsive web or App development experience (IOS and Android); as well as Cloud specialists. The increasing importance of digital and mobile marketing previously mentioned is also driving demand and creating shortages. The skills required are broad and encompass the entire digital marketing spectrum including full mobile optimisation and responsive website and/or App development.

The shortage of relevant candidates in certain areas combined with the increasing use of digital recruitment and a focus on passive candidates to provide these highly specialised skills also means that candidates need to have a strong online profile and brand.

Would you like help understanding more about what’s driving job growth? Would you like help establishing your online presence or putting together a strong job search strategy? If so, click here for our LinkedIn Writing or Coaching Services, or check out our Job Search Coaching Service.

Are you confusing recruiters?

Article by Belinda Fuller

Are You Confusing RecruitersMost people have developed a diversity of skills and experience throughout their careers that have made them the person they are today. But many people we talk to find it difficult to consolidate all those skills and experiences into a clear picture of exactly why they’re right for a role – especially if it’s slightly different. If that sounds like you, you’re not alone.

I sat down to write this month’s newsletter article following a call with a client. This client was lovely to talk to and he had a raft of experience, skills, perfect qualifications, and previous success but he was struggling to get any interviews. Over the past three months, my client has submitted a lot of applications and mostly just heard nothing or received the standard ‘thanks but no thanks’ response. He knew he was perfect for many of these roles and understood that his approach was wrong which is why he’d come to us.

When I looked at my client’s current Resume, the person on the end of the phone just didn’t match what was in that document. I can’t tell you how often this happens. I will sometimes receive a copy of my latest client’s current resume with a link to the job they’d like to apply for and I honestly believe that I have the wrong two documents together – they just don’t look like they’d even make a slightly suitable candidate.

In most cases, they would in fact make a great candidate but the problem lies in relevance – and first impressions count. Most candidates have developed great skills and experience but they simply don’t present them in the most relevant and effective way. Recruiters often receive hundreds of applications for a role so being able to demonstrate your suitability quickly is key to your success. Here’s a few tips:

1.  Create a quick summary of who you are – include your background and key successes – it’s a branding statement or quick elevator pitch if you like. Work out what you can offer, and the value you will bring to your new employer, then articulate that in a clear and concise paragraph or two.

2.  Highlight your key capabilities – these are the things that make you an ideal candidate for a specific role. This is so important because key capabilities are going to be different for everyone – they may also differ for you depending on the role or company you’re applying for. Capabilities cover a diverse range of areas such as qualifications, experience, technical skills, personality traits, soft skills, computer skills, industry knowledge etc. but they will vary significantly from person to person and role to role.

3.  Customise your content to make it highly relevant – when you’re applying for a specific position, it’s important to work out what’s important for that role and demonstrate how you provide that expertise. Remember this varies for different roles so taking the time to customise is important. This includes mentioning specific skills you may think are ‘standard’ in your industry – if they are mentioned in the job ad, there’s a good chance they are highly important so don’t just assume that the recruiter will think you have them.

4.  Simplify your content – get to the point quickly and try not to provide too much detail. This includes making sure you articulate any acronyms that might confuse the recruiter. Following the requirements in the job ad also helps – to the point of changing your job responsibilities to match those of the recruiter – if that’s what you did in a previous job, articulate it clearly and concisely.

5.  Consolidate or change your job history – especially if you have lots of different jobs at the same company – try consolidating them to provide clarity. If your relevant experience is a few jobs ago, try moving it up and calling it ‘relevant work experience’ – again thinking about fast and relevant impact for the recruiter.

If you’re not sure whether your Resume is up to scratch you may need assistance from an expert. At the very least, ask for feedback from someone you can trust – preferably someone in a similar line of work to you is ideal. If they can’t see how you’d make a good candidate for a particular role, then a recruiter may not either.

Do you think your Resume might be confusing recruiters? Are you interested in getting assistance from a team of Professional Resume Writers to provide more clarity? If so, please see our CV & Resume Writing Services and Job Search Coaching Services.